Lifewise - "The house of cars 4"

DDB Group Aotearoa

DDB Group Aotearoa Auckland, New Zealand

2181

Заголовок	The house of cars 4
Агентство	DDB Group Aotearoa
Кампания	The House Of Cars
Рекламодатель	Lifewise
Бренд	Lifewise
Дата первой трансляции/Публикации	2018 / 12
Бизнес сектор	Благотворительные организации, фонды, волонтеры
Слоган	The house of cars
История	For hundreds of Aucklanders, their house is a car. They are the city’s hidden homeless. You probably won’t see them begging on the street. They often have jobs. Their children go to school. They simply can’t afford housing. But the charity Lifewise has secured funding to rent get them into housing, by renting homes for them from private landlords. In order to encourage these landlords to open their homes, DDB Group, New Zealand, created The House of Cars – and interactive installation that lets people feel what life is like in a car, through film, audio and interactive screens. Ambient advertisement created by DDB, New Zealand for Lifewise, within the category: Public Interest, NGO.
Тип медиа	Печать
Креативный директор	Rory Mckechnie
Арт-директор	Zac Lancaster
Главный креативный директор	Damon Stapleton
Исполнительный креативный директор	Shane Bradnick
Исполнительный продюсер	Mark Foster