2degrees - "Baby Bonus"

TBWA Group New Zealand

TBWA Group New Zealand Auckland, New Zealand

2201

Бренд: 2degrees
Страна: New Zealand

Рекламодатель: 2Degrees

Заголовок	Baby Bonus
Агентство	TBWA Group New Zealand
Кампания	Baby Bonus
Рекламодатель	2Degrees
Бренд	2degrees
Дата первой трансляции/Публикации	2022 / 6
Бизнес сектор	Персональная беспроводная связь
философия	Kiwi telecommunications company 2degrees worked with TBWA\NZ, to celebrate the next generation of their company following its merger with Vocus NZ in a truly novel way - by giving baby bonuses to the next generation of Kiwis born on 1 June 2022. The initiative aims to give some New Zealand families a head start in creating their own fairer future, a gesture that aligns beautifully with 2degrees’ purpose of Fighting for Fair. 2degrees welcomed the merger on June 1st with a humorous and heartwarming campaign, starring a group of babies in custom-made baby business suits representing the future of New Zealand. As they battle with phones, calculators and keyboards, we learn that the next generation of 2degrees is pledging to be the fairest yet, by supporting this next generation of Kiwis. Committed to helping their families start building a fairer future for themselves, the telco will put its money where its mouth is, granting all babies born on June 1st a share in 222,000 NZD in bonuses. The initiative represents the latest work for 2degrees by TBWA\NZ, who partnered on the launch of their Fighting for Fair brand purpose and platform, aiming to battle business and cultural unfairness for Kiwis via a range of campaigns that challenge the status quo. For this latest iteration, 2degrees worked with TBWA\NZ to assure New Zealanders that the merger would mean they were more dedicated than ever to their fight for fairness. The campaign made the most of TBWA\NZ’s FROM NOWHERE offering: a fully remote agency team working from across the globe on New Zealand clients. FROM NOWHERE’s creative partners, Ashley Wilding and Daniel Davison, took on the brief from their base in London, working on the project from end-to-end with the TBWA crew based in New Zealand. Dialling in remotely for the shoot, the team chose babies to be the stars of the initiative in order to drive home the ‘next generation’ aspect of the merger - as well as to bring a smile to all viewers’ faces.
Тип медиа	Прямой маркетинг
Длина	45 seconds
Звуковая дорожка	Boney M \| Daddy Cool
Продакшн Студия	Revolver
Звук	Factory Studios
Агентство	FROM NOWHERE
Главный креативный директор	Shane Bradnick
Творческий партнер	Ashley Wilding
Творческий партнер	Daniel Davison
Главный исполнительный директор (CEO)	Catherine Harris
Group Business Director	Simon Mills
Коммерческий директор	Monique Seil
Специалист по работе с заказчиками	Maddie Smith
Planning Director	Josh Taylor-Dadds
Продюсер	Jodie Hari
Editor / Motion Designer	Hayden Cook
Менеджер по рекламе	Dave Pearce
Менеджер по рекламе	Haley Featonby
Менеджер по рекламе	Felicity Wyatt
Directing Collective	The Glue Society
Директор	Pete Baker
Managing Director/Co-Owne	Michael Ritchie
Executive Producer/Partner	Pip Smart
Исполнительный продюсер	Jasmin Helliar
Продюсер	Cathy Rechichi
Оператор-постановщик	Geoffrey Simpson
Арт-директор	Sam Hobbs
Wardrobe	Eliza Godman
Кастинг	Citizen Jane Casting
Послепроизводственный этап	The Glue Society Studios
Продюсер пост-производства	Scott Stirling
Редактор	Gabriella Muir
Grade Artist	Andy Clarkson
Online Artist	Viv Baker
Фотограф	Derek Henderson
Медиа-агентство	OMD Sydney
PR-агентство	Acumen