Renault - "Time-Fighters Program"

Publicis Conseil

Publicis Conseil Paris, France

Премии

3884

Это объявление является частью "ACT Responsible Collection"

Бренд: Renault
Страна: France

Рекламодатель: Renault

Заголовок	Time-Fighters Program
Brief	Firefighters should be called Time-fighters. They are constantly fighting against time.This film tells the story of the unique cooperation between a car manufacturer and firefighters to help them save time.The story is told from the point of view of the real firefighters, who talk about the innovations resulting from their collaboration with Renault since 2010: the QRescue that helps gain 15 minutes in intervention, the Fireman Access that extinguishes a fire in a few minutes vs. several hours, the SD switch that disconnects the battery, the training exercises, and materials to be better prepared for interventions...The brand message is to encourage other manufacturers to follow the example of Renault. And as Renault has the best knowledge about the post-crash intervention, they will provide tools and open their innovations such as the Fireman Access to other manufacturers. Because when it comes to saving lives, there is no competition.
Агентство	Publicis Conseil
Кампания	Time-Fighters Program
Рекламодатель	Renault
Бренд	Renault
Дата первой трансляции/Публикации	2023 / 3
Бизнес сектор	Легковые автомобили
История	Firefighters should be called Time-fighters. They are constantly fighting against time. This film tells the story of the unique cooperation between a car manufacturer and firefighters to help them save time and lives faster. The story is told from the point of view of the real firefighters, who talk about the innovations resulting from their collaboration with Renault since 2010: the QRescue that helps gain 15 minutes in a 60-minute intervention, the Fireman Access that extinguishes a fire in a few minutes vs. several hours, the SD switch that disconnect the battery, the training exercises and materials to be better-prepared for real interventions, and much more.
философия	The brand message is to encourage other manufacturers to follow the example of Renault. And as Renault has the best knowledge about the post crash intervention, they will provide tools and open their innovation such as the Fireman Access to the other manufacturers. Because when it comes to saving lives, there is no competition. Renault is creating a new standard for automotive safety and is sharing it with the world.
Тип медиа	Анализ ситуации
Длина	134 seconds
Продакшн Студия	Big Productions
Президент	Agathe Bousquet
Главный креативный директор	Marco Venturelli
CCO/CEO	Marco Venturelli
Всемирный креативный директор	Marcelo Vergara
Креативный директор	gurvan Prioul
Копирайтер	Mathieu Degryse
Арт-директор	Yves-Eric Deboey
Ассистент арт-директора	Jonathan Levain
Global client lead	Hugues Rebout
Специалист по работе с заказчиками	Emmanuelle Woehrel
Специалист по работе с заказчиками	Faustine Leblan
Специалист по работе с заказчиками	Mathilde Ferail
Digital Lead	Julien Bezault
Специалист по работе с заказчиками	Clotilde Pinto
Продюсер агентства	Sarah Bouadjera
Продюсер Продакшн Студии	Raphaël Carassic
Продюсер Продакшн Студии	Paul Barrois
Оператор-постановщик	Sylvestre Dedise
Продюсер пост-производства	Natacha Dolard
Послепроизводственный этап	Firm
Продюсер пост-производства	Claire Ruszniewski
Редактор	Alice Moine
Редактор	Sebastien Mingam