Заголовок | Call car manufacturers 5 |
Агентство | Publicis Conseil |
Кампания | Time-Fighters Program |
Рекламодатель | Renault |
Бренд | Renault |
Дата первой трансляции/Публикации | 2023 / 5 |
Бизнес сектор | Легковые автомобили |
История | Firefighters should be called Time-fighters. They are constantly fighting against time. This film tells the story of the unique cooperation between a car manufacturer and firefighters to help them save time and lives faster. The story is told from the point of view of the real firefighters, who talk about the innovations resulting from their collaboration with Renault since 2010: the QRescue that helps gain 15 minutes in a 60-minute intervention, the Fireman Access that extinguishes a fire in a few minutes vs. several hours, the SD switch that disconnect the battery, the training exercises and materials to be better-prepared for real interventions, and much more. |
философия | The brand message is to encourage other manufacturers to follow the example of Renault. And as Renault has the best knowledge about the post crash intervention, they will provide tools and open their innovation such as the Fireman Access to the other manufacturers. Because when it comes to saving lives, there is no competition. Renault is creating a new standard for automotive safety and is sharing it with the world. |
Тип медиа | Социальные медиа |
Продакшн Студия | Big Productions |
Копирайтер | Mathieu Degryse |
Арт-директор | Yves-Eric Deboey |
Всемирный креативный директор | Marcelo Vergara |
Global client lead | Hugues Rebout |
Президент | Agathe Bousquet |
Главный креативный директор | Marco Venturelli |
CCO/CEO | Marco Venturelli |
Специалист по работе с заказчиками | Emmanuelle Woehrel |
Специалист по работе с заказчиками | Mathilde Ferail |
Продюсер Продакшн Студии | Raphaël Carassic |
Продюсер агентства | Sarah Bouadjera |
Оператор-постановщик | Sylvestre Dedise |
Продюсер пост-производства | Natacha Dolard |
Креативный директор | gurvan Prioul |
Продюсер пост-производства | Claire Ruszniewski |
Редактор | Alice Moine |
Редактор | Sebastien Mingam |
Специалист по работе с заказчиками | Faustine Leblan |
Digital Lead | Julien Bezault |
Ассистент арт-директора | Jonathan Levain |
Специалист по работе с заказчиками | Clotilde Pinto |
Продюсер Продакшн Студии | Paul Barrois |
Послепроизводственный этап | Firm |