Starbucks At Home - "Couple"

McCann Worldgroup Spain

McCann Worldgroup Spain Madrid, Spain

8596

Бренд: Starbucks At Home
Страна: Spain

Рекламодатель: Starbucks Corporation

Заголовок	Couple
Агентство	McCann Worldgroup Spain
Кампания	Starbucks Premium Instant
Рекламодатель	Starbucks Corporation
Бренд	Starbucks At Home
Дата первой трансляции/Публикации	2020 / 6
Бизнес сектор	Кофе, чай, шоколадные напитки, напитки для завтрака
философия	Nestlé is launching “Starbucks Premium Instant Coffee” a new range of products to consume at home, which will be available in supermarkets, as well as through online sales platforms. The campaign was created by McCann Worldgroup Spain. The Madrid-based integrated agency was awarded this assignment following a global agency review at the end of last year. McCann Worldgroup assumed the strategic and creative responsibility for the integrated campaigns of the new Starbucks-at-home product line and the development of all the assets that make up the toolkits that will be rolled out across all markets where the brand is present. Craft, the integrated production capability within McCann Worldgroup, oversaw the production of all the assets. The campaign will include hundreds of assets for all channels and is going to be launched in more than 15 markets including Brazil, Chile, Mexico, Australia, China, Hong Kong, Japan, Malaysia, New Zealand, Singapore, Taiwan, South Africa and the United Kingdom. Each one of the assets of this global integrated campaign has been developed centrally by McCann Worldgroup Spain (McCann, MRM and Momentum) to ensure the absolute consistency of the messaging and produced in different modular formats, depending on the product range. With this first assignment, McCann Worldgroup helps ensure the Starbucks' promise to “improve people's daily lives” and fulfilled in every moment of consumption that take place at home.
Тип медиа	Печать
Длина	20 seconds
Рынок	Canada
Менеджер по рекламе	Mario Vera
Менеджер по рекламе	Pamela Diaz
Менеджер по рекламе	Jonathan Iams
Главный креативный директор	Miguel Bemfica
Главный креативный директор	Monica Moro
Креативная команда	Rafael Merino
Креативная команда	Manuel Manceda
Креативная команда	Marina Guadix
Креативная команда	Elena del Águila
Креативная команда	Elena Gomez
Креативная команда	Pablo Camarero
Креативная команда	Guillermo Barbero
Креативная команда	Antonio De Federico
Business Team	Max Lacerda
Business Team	Alexandra von Puttkamer
Business Team	Alvaro Cuneo
Business Team	Jorge Adames
Группа планирования	María Martinez
Группа планирования	Bernardo Moleón
Группа планирования	Theodora Philip
Shopper Team	Alba López
Shopper Team	Irene Ruiz
Shopper Team	Raúl Pérez
Shopper Team	Eneko Musitu
Shopper Team	Rafa Martinez
Shopper Team	Miriam Madueño
Shopper Team	Tania Sanz
Shopper Team	Carlos Tellez
Продакшн Студия	CRAFT + Canada
Производственная бригада	Paloma Adrién
Производственная бригада	Rossana Noceloni
Производственная бригада	Vanessa Pizarro
Производственная бригада	Sara del Tío
Производственная бригада	Rocio Fernández
Производственная бригада	Paola Fernández
Производственная бригада	Sara Fernández
Производственная бригада	María Pastor
Account Team Craft	Alejandra Rodriguez
Account Team Craft	Clara Martí
Account Team Craft	Paola Espinosa
Фотограф	Alfonso Herranz
3D Studio	Mach
Послепроизводственный этап	CRAFT
Колорист	Paula Ruiz
Директор	Gerson Aguerri
Оператор-постановщик	Takuro Takeuchi
Редактор	Ramón Morejón
Исполнительный продюсер	Oscar Romagosa
Исполнительный продюсер	Victor Mata
Продюсер	Marga Sardá
Музыка	TDL Music
Композитор	Nicolas Castro
Продюсер	Manuel Villarroya
Продюсер	Nicolas Castro