| Заголовок | Mark |
| Агентство | Y&R London |
| Кампания | 2015 Poppy Appeal campaign |
| Рекламодатель | The Royal British Legion |
| Бренд | The Royal British Legion |
| Дата первой трансляции/Публикации | 2015 / 10 |
| Бизнес сектор | Благотворительные организации, фонды, волонтеры |
| История | This poignant campaign meticulously recreates portraits of First World War soldiers with modern Service men, women and veterans. This juxtaposition reminds audiences that The Royal British Legion’s Poppy Appeal supports both the Armed Forces men and women of the past, and those of today. To create the work, portraits of modern veterans and serving personnel were photographed by Tom Reeves in the world’s oldest running photography studio. These powerful images were captured using the exact same camera, technique, and hand-painted background as Tom’s grandfather, Benjamin Reeves, used to photograph First World War soldiers in 1915. It was the first time the camera had been used in over 65 years. |
| Тип медиа | Печать |
| Менеджер по рекламе | Gary Ryan |
| Креативный директор | Psembi Kinstan |
| Арт-директор | Alex Bamford |
| Директор рабочей группы клиента | Ben Boyles |
| Стратегический директор | Fran Miles |
| Специалист по работе с заказчиками | Max Bennett |
| Продюсер агентства | Bob Loyal |
| Продюсер агентства | Martin Caulfield |
| Фотограф | Tom Reeves |
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