Заголовок | The Teabag Collection |
Агентство | Accenture Song (formerly Kolle Rebbe) |
Кампания | The Teabag Collection |
Рекламодатель | Hälssen & Lyon |
Бренд | Hälssen & Lyon |
Дата первой трансляции/Публикации | 2017 / 3 |
Бизнес сектор | Кофе, чай, шоколадные напитки, напитки для завтрака |
История | Since 1879, Hälssen & Lyon has been crafting the finest teas for clients across the world. During this time they have received continued support from their long-standing customers, that’s why we created a special direct mailing to thank them for their ongoing commitment: The Teabag Collection – the first tea bags that look and feel like the world’s most iconic handbags. To bring this project to life, we worked together with renown handbag designer Ayzit Bostan to create five limited-edition tea bags in the style of iconic handbags. The selection was handcrafted with cordless silk and permeable cotton and designed to fit perfectly with the personality of each brew. The Teabag Collection was packaged in a handmade box and sent by direct mail to long-standing customers. In addition to that, they made their public premiere at Berlin Fashion Week, Germany’s most important fashion event. Where they quickly grabbed the attention of fashion lovers and bloggers. |
Тип медиа | Упаковка, брендинг и дизайн |
Длина | |
Больше информации | www.teabagcollection.com |
Продакшн Студия | Xxx |
Продакшн Студия | Korefe |
Public Relations Agency | Michelberger Pr |
Продакшн Студия | Rts Scholz Gmbh |
Исполнительный креативный директор | Sascha Hanke |
Music & Sound Design | Hastings |
Head of Design | Christian Doering |
Креативный директор | Alexander Michaelsen |
Креативный директор | Tim Esser |
Графический дизайнер | Mitja Schneehage |
Художник ретуши | Tommy Szewczuk |
Специалист по работе с заказчиками | Isabell Wust |
Продюсер агентства | Ricarda Brieden |
Управляющий производством | Martin Luhe |
Artwork | Roy Philipp |
Фотограф | Imke Jansen |
Дизайнер | Ayzit Bostan |
Директор | Fabian Frinzel |
Кинооператор | Alexander Hildenberg |
Звукорежиссер | Oscar Meixner |