| Заголовок | Case study #InstaZOOMZ5 |
| Агентство | Rosbeef! |
| Кампания | Case study #InstaZOOMZ5 - Sony Mobile |
| Рекламодатель | Sony Mobile France |
| Бренд | Sony |
| Дата первой трансляции/Публикации | 2016 / 4 |
| Бизнес сектор | Мобильный телефон и планшеты |
| Слоган | #InstaZOOMZ5 The first ZOOM on Instagram |
| История | #InstazoomZ5, the first ZOOM on Instagram by Sony Xperia. What’s the best way to demonstrate the exceptional performance of the Sony Xperia Z5 camera? The brand, which has recently signed up to Instagram – the ultimate photo platform – has organized an unprecedented experience. On Instagram, it isn’t possible to zoom in on photos... In order to highlight the quality of the Xperia Z5 camera sensor, Sony Mobile has come up with a creative device that exceeds the platform’s technological limitations, offering Instagrammers the ability to zoom in on a shot for the first time. On the @SonyXperiaFR Instagram account, it is now possible to zoom in up to five times on any part of a photo (shot with an Xperia Z5). This native experience (directly accessible in the platform) is made possible thanks to a tree structure of over 100 Instagram accounts! Instagrammers can now discover an array of amusing details at each zoom level. |
| Тип медиа | Социальные медиа |
| Длина | |
| HEAD OF BRAND MARKETING SONY MOBILE FRANCE | ALEXANDRA DE CHAZEAUX |
| Исполнительный креативный директор | Frans McCABE |
| Directeur de la stratégie | Antoine David |
| Руководитель группы по связям с рекламодателями | Victoria Schnell |
| Studio Supervisor | MELODY HARY |
| Направление творчества/искусства | Paul Viollet |
| Directeur social web | XAVIER DELELIS-FANIEN |
| Стратег по социальным сетям | MICHAEL GAYET |
| Менеджер проекта в цифровом формате | MARC MINART |
| Chef de projet social media | Eva Charpentier |
| Менеджер проекта в цифровом формате | Pierre-Edouard Vidal |
| Assistant chef de projet digital | PAULINE PECORINI |
| Agence media | Mediacom |