Заголовок | The Resolution Translator |
Агентство | Wieden + Kennedy Amsterdam |
Кампания | Best 2016 Ever |
Рекламодатель | Booking.com |
Бренд | Booking.com |
Дата первой трансляции/Публикации | 2016 |
Бизнес сектор | Онлайн-услуги в сфере путешествий и бронирования |
Слоган | Turn resolutions into reservations |
философия | “Knowing that the New Year is always a time where people set resolutions of all types—with many inherently linked to travel – we wanted to create something to help people uncover the coolest places to visit and help them make their resolutions a success,” says Pepijn Rijvers, Chief Marketing Officer. “At Booking.com, we want to go beyond the ordinary and our Resolution Translator is just one way in which we are leveraging the power of technology to help people experience the world.” Visitors to the Resolution Translator, which was created in partnership with StinkDigital, are first prompted to enter their resolution; the tool then immediately serves up a unique translated resolution that combines bettering ones self with travel. The personalized result is then sharable across the users’ social channels and a destination relevant to the revamped resolution is also instantly accessible to inspire the user to commit to their resolution and unlock their 2016 travel greatness. |
Проблема | Resolutions are boring and predictably headed for failure so this New Year Booking.com is encouraging everyone to make reservations not resolutions, in order to actually live their dreams and make 2016 their Best 2016 Ever. At the heart of the brand’s new campaign is a tool that does just this; the Resolution Translator is a mobile-first interactive service that translates tedious resolutions into affirming travel based goals. Because why would you want to just lose weight, when you can loose weight and then commit to show off your hot new bod in Costa Rica? |
Тип медиа | Телевидение и кино |
Длина | |
Звуковая дорожка | Epic Hunger Resolutions |
Продакшн Студия | Stink Films |
Директор по маркетингу (CMO) | Pepijn Rijvers |
Head of Brand | Manuel Douchez |
Brand Communications Director | Andrew Smith |
Digital Brand Director | Ash Choudhury |
Senior Brand Comms Manager | Diana Marcela Agudelo Hernandez |
Senior Digital Brand Manager | Luis Ortiz |
Brand Specialist | Robert Schreuders |
Media Planning Director | Anoeska Van Leeuwen |
Медиа-планировщик | Kelly Lee |
Media Specialist | Marie Lootvoet |
Head of Social Media | Julian Poole |
Исполнительный креативный директор | Mark Bernath |
Исполнительный креативный директор | Eric Quennoy |
Креативный директор | Genevieve Hoey |
Креативный директор | Sean Condon |
Арт-директор | Jeffrey Lam |
Копирайтер | David Neevel |
Руководитель производства | Joe Togneri |
Директор интерактивного производства | Kelsie Van Deman |
Продюсер вещания | Chayenne de Witte |
Интерактивный продюсер | Matthew Ravenhall |
Стратегический планировщик | Emma Wiseman |
Communications Planner | Josh Chang |
Директор рабочей группы клиента | Blake Harrop |
Директор рабочей группы клиента | Aitziber Izurrategui |
Специалист по работе с заказчиками | Caroline-Melody Meyer |
Дизайнер | Joe Burrin |
Дизайнер | Thomas Payne |
Менеджер проекта | Jackie Barbour |
Менеджер проекта | Stacey Pruden |
Коммерческие дела | Emilie Douque |
Продакшн Студия | Brenninkmeijer & Isaacs |
Директор | Camille Herren |
Оператор-постановщик | Mark de Meijer |
Продюсер | Yvonne Knook |
Исполнительный продюсер | Jelani Isaacs |
Редакционная компания | Wieden + Kennedy Amsterdam |
Редактор | Quentin van den Bossche |
Audiopost | Wave Amsterdam |
Звукорежиссер | Alex Nicholls-Lee |
Звукорежиссер | Mirjam Gevers |
Studio Producer | BEN TOMLIN |
Музыкальная компания / Композитор | Amp. Amsterdam |
Послепроизводственный этап | Glassworks Amsterdam |
Flame Lead | Morten Winther |
Художник огня | Kyle Obley |
Flame Assistant | Hugo Rodrigues |
Градация / Интернет | Matt Hare |
Продюсер | Jane Baks |