Rogge Duo-Clean - "The Smudgy Screen Ad"

Cheil Germany

Cheil Germany Schwalbach, Germany

5112

Заголовок	The Smudgy Screen Ad
Агентство	Cheil Germany
Кампания	The Smudgy Screen Ad
Рекламодатель	Rogge Intertrade
Бренд	Rogge Duo-Clean
Posted	Декабрь 2015
Бизнес сектор	Бытовая электроника и аудио-видео техника
История	ROGGE DUO-Clean is a professional screen cleaning kit. Safe to use on all LED, LCD, OLED, Plasma TV, computer monitor, tablet, laptop, phone screens, optical lenses and equipment. Cleans and conditions for lasting brilliant, dust and streak-free results. ROGGE DUO-Clean includes the patented ROGGE Vileda Professional Microfiber Cloth, specifically designed for cleaning sensitive surfaces.
Проблема	There has been a huge transition from desktop computers to laptops, tablets, and even smartphones. But along the number of screens a certain problem has multiplied: smudge, smear, grease or even bacteria on a display – disgusting to look at, and even more unpleasant to use. So how do we make people aware they might need a screen cleaner for their devices? Smudge and smear are best visible on dark screens – so ROGGE® Screen Cleaner did exactly this: using only a black display, we let a user’s computer, tablet or smartphone screen itself do the advertising for us.
Тип медиа	Анализ ситуации
Креативный директор	Joern Welle