| Заголовок | Keep Your Essence |
| Агентство | Grabarz & Partner |
| Кампания | Keep Your Essence |
| Рекламодатель | Dr. Ing. h.c. F. Porsche AG |
| Бренд | Porsche |
| Дата первой трансляции/Публикации | 2024 / 1 |
| Бизнес сектор | Спортивные автомобили |
| Слоган | Change Your Look, Not Your Style. |
| философия | With the world premiere of the fully electric Macan in Singapore, Porsche has kicked off one of the largest product campaigns in its entire history. The Macan, a sporty SUV, is one of the biggest-selling Porsche vehicles. After the successful launch of the Porsche Taycan in 2019, the Macan is now the second fully electric model to be launched by Porsche. The video assets were filmed in Vienna, Sofia and other places, and were directed by James F. Coton. The videos are being shown on digital paid and owned channels with a wide reach. Numerous digital assets were also developed. The international digital flight is accompanied by a range of OOH and advertising motifs. The content for the Macan model pages on porsche.com was also refined by the lead agency Grabarz & Partner and adapted to match the imagery and design of the “Keep your essence” global product campaign. |
| Тип медиа | Digital |
| Длина | |
| Regie | James F. Coton |
| Продакшн Студия | Hochkant Film GmbH & Co KG |
| Директор по маркетингу (CMO) | Robert Ader |
| Менеджер по рекламе | Oliver Hoffmann |
| Менеджер по рекламе | Dominique Tascioglu |
| Менеджер по рекламе | Alexander Georgoudakis |
| Менеджер по рекламе | Laura Rögner |
| Менеджер по рекламе | David Papenheim |
| Менеджер по рекламе | Marius Kreisle |
| Управляющий директор | Julica Hauke |
| Executive Client Service Director | Florian Kruse |
| Executive Client Service Director | Sarah Pack |
| Директор рабочей группы клиента | Franziska Lehmann |
| Специалист по работе с заказчиками | Antonia Welst |
| Специалист по работе с заказчиками | Anna Hipp |
| Директор рабочей группы клиента | Gesa Braun |
| Junior Account Manager | Hanna Nyhuis |
| Креативный управляющий директор | Ralf Heuel |
| Lead Creative Specialist | Florian Pack |
| Исполнительный креативный директор | Annika Stierl |
| Исполнительный креативный директор | Robert Jung |
| Креативный директор | Tim Lehnebach |
| Арт-директор | Sascha Genc |
| Арт-директор | Hanna Röder |
| Senior Art Director | Lisa-Marie Freuken |
| Managing Director Strategy | Bastian Goldschmidt |
| Стратегический директор | Lisa Walz |
| Руководитель группы по работе с клиентом в цифровом формате | Cara Rösel |
| Managing Partner/Chief Creative Officer | Ralf Heuel |
| Creative Director Copy Digital | Charlotte Gärtner |
| Lead Creative Specialist | Ralf Nolting |
| Creative Specialist Copy | Andrew McEvoy |
| Senior Art Director | Lucas Osis |
| Senior Art Director | Alberto Espeja |
| Художественный руководитель цифрового формата | Lynn Darlisson |
| Художественный руководитель цифрового формата | Celina Kahlner |
| UX/UI | Jennifer Di Martino |
| UX/UI | Sarah Uphoff |
| Senior Copywriter | Heiko Thieß |
| Senior Copywriter | Marcio Bittencourt |
| Копирайтер | Camillo Rolfes |
| Managing Partner/Chief Strategy Officer | Bastian Goldschmidt |
| Стратег | Alina Born |
| Art Buying/Creative Production | Axel Leyck |
| Art Buying/Creative Production | Indra Habermann |
| Art Buying/Creative Production | Anne Zacharias |
| Creative Services | Jörg Nagel |
| Creative Services | Christoph Heller |
| Creative Services | Kristen Debrassine |
| Creative Services | Melanie Marschefski |
| Creative Alliance | Saatchi & Saatchi Shanghai |
| Creative Alliance | Cramer-Krasselt |
| Медиа-агентство | PHD |
| Representation | shotview |
| Photoproduction Company | WIDE Production |
| Продюсер печати | Volker Dencks |
| Продюсер печати | Daniela Witting |
| Styling | Elena Psalti |
| Hair and Makeup | Caroline Torbahn |
| Послепроизводственный этап | Zoot |
| Директор | James F. Coton |
| Кинематография | Matias Penachino |
| Исполнительный продюсер | Auro Stagge |
| Продюсер | Matthias Kraft |
| Помощник производства | Semeli Loukeri |
| Casting Director | Christiane Messow |
| Production Designer HL | Bader el Hindi |
| Художник-постановщик | Irina Magdalincheva |
| Художник-постановщик | Nadejda Pachova |
| Videographer | Philipp Bach |
| Styling | Julia Quante |
| Lighting | Thorben Winkler |
| Продюсер пост-производства | Ina Alabowitz |
| Редактор | James F. Coton |
| Редактор | Marcello Sanna |
| Редактор | Florian Pack |
| Редактор | Matthias Graatz |
| Редактор | Christian Zimmermann |
| Редактор | Philipp Bach |
| Класс | Nicke Cantarelli |
| Класс | Johann Nurmilehto |
| Online Supervision | Dominik Eckold |
| Online Supervision | Janine Brömse |
| Nuke Artist | Marco Pelzl |
| Nuke Artist | Christian Stanzl |
| Nuke Artist | Yves Bischoff |
| Nuke Artist | Johannes Bogenhausen |
| Nuke Artist | Elmar Pohl |
| Nuke Artist | Puk Khantho |
| Графики движения | Danial Ghods |
| Графики движения | Frank Patzke |
| Музыка | BMM Network |
| Музыкальный продюсер | Joseph Petitpain |
| Artists | The Everlasters |
| Производство аудиофонограмм | Sourcesound |
| Звукорежиссер | Charles Deenen |
| Звукорежиссер | Daniel Lepervanche |
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