| Заголовок | AKAW |
| Агентство |
Saatchi & Saatchi
|
| Кампания |
Hang Loose concept
|
| Рекламодатель |
Nobile
|
| Бренд |
Nobile
|
| Дата первой трансляции/Публикации |
2017 / 6
|
| Бизнес сектор | Культура, досуг и спорт
|
| История | The Hang Loose concept was created to encourage wake boarders to find peace by looking inside themselves. Five designs have been created, and they reflect five unique personalities and sets of experiences. When all the prints for each model are combined and placed side by side, they create a unique board design – each of which is simple yet modern and aims to attract a younger target audience through innovative 3D image rendering, fun imagery and a gadget-centric approach. Every board tells a unique story. |
| философия | The five wooden wakeboard designs all reflect different characteristics, and this is expanded on within the posters: Rubicon BRAH is a story of brotherhood and love of adventure; ALOHA shows a peaceful world of feminine emotions and simplicity; SHAKA tells a story of childhood friendship and imagination; AKAW epic speaks of spectacular adventures and curiosity; and BEE 3 is a tribute to inner freedom and creativity. |
| Тип медиа |
Печать
|
| Креативный директор |
Michał Pawłowski
|
| Директор по дизайну |
Rafał Nagiecki
|
| Арт-директор |
Anna Caban
|
| Арт-директор |
Bartosz Morawski
|
| Арт-директор |
Kamil Bugno
|
| Арт-директор |
Rafał Nagiecki
|
| Ретушер |
Aleksander Bieronski
|
| Ретушер |
Bartosz Morawski
|
| Ретушер |
Kamil Bugno
|
| 3D художник |
Bartosz Morawski
|
| Копирайтер |
Marta Fraczek
|
| Директор рабочей группы клиента |
Jakub Krawczyk
|
| Руководитель группы по связям с рекламодателями |
Anna Borysewicz
|
