| Заголовок | Baby Driver |
| Агентство | McCann London |
| Кампания | Mechanic Mindset |
| Рекламодатель | eBay |
| Бренд | eBay |
| Дата первой трансляции/Публикации | 2022 / 5 |
| Бизнес сектор | Интернет аукцион |
| философия | It started with a quick jump-start on your drive. Then you fitted your own roof box. Next thing you know, you’re drilling holes in your choux buns with the precision of an F1 engineer. That’s the Mechanic Mindset. eBay is bringing a fresh voice to their car parts and accessories offering with a new campaign from McCann London. The campaign follows three characters, Sam, Seb, and Toby, as they turn everyday scenarios into an opportunity to showcase their mechanic prowess. eBay believes there’s a better way to look after your car. Whether you’re a first-time car owner or a veteran motorhead, you can fix, upgrade, and maintain your vehicle for less with eBay. In the 30” hero VOD and four 15” YouTube ads, we pull the shutters up on three home mechanics with an empowered mindset, using mechanic’s tools to perform everyday tasks: jacking up the sofa to find the remote, buffering bright red welly boots and whacking big rims on a buggy. The work was directed by Josh Cohen and produced and edited at Craft London. The creative was written and art directed by Richard Morgan and Christopher McKee and produced by Chloe Brown. |
| Тип медиа | Социальные медиа |
| Длина | |
| Директор по маркетингу (CMO) | Eve Williams |
| Менеджер по рекламе | Alex Allcott |
| Менеджер по рекламе | Ellis Hourshid |
| Менеджер по рекламе | Shannon Macleod |
| Главный креативный директор | Laurence Thomson |
| Главный креативный директор | Rob Doubal |
| Директор по стратегии | Theo Izzard-Brown |
| Креативный директор | Rob Webster |
| Креативный директор | Alexei Berwitz |
| Senior Creative | Richard Morgan |
| Senior Creative | Christopher Mckee |
| Global Business Lead | Sailesh Jani |
| Управляющий партнер | Anna Crabtree |
| Коммерческий директор | Oscar Flintoft |
| Директор рабочей группы клиента | Charlie Pullan |
| Стратегический директор | JJ Bender |
| Стратегический директор | Natalie Lau |
| Руководитель проекта | Nicole Robinson-Spaude |
| Руководитель проекта | Hannah Graff |
| Менеджер проекта | Jessica Dee |
| Account Associate | Sasha Semple |
| Head of Design | Lisa Carrana |
| Дизайнер | Harley-Jo Avery |
| Дизайнер | Matt Manlove |
| Медиа-агентство | MediaCom |
| Продакшн Студия | Craft London |
| Head of Integrated Production | Sophie Chapman-Andrews |
| Исполнительный продюсер | Alec Christie |
| Senior Producer | Rebecca Wilford |
| Продюсер | Chloe Brown |
| Помощник производства | Sonia Amini |
| Implementation Director | Sandra Perrier-Faucher |
| Implementation Manager | Barbara Puddu |
| Senior Print Producer | Liam White |
| Интегрированный продюсер | Mandeep Kalsi |
| Ретушер | Rupert King |
| Ретушер | Bill Greenwood |
| Artworker | Andy Lupton |
| Creative Researcher | Carly Lindon-Forrester |
| Оператор-постановщик | Pieter Snyman |
| Директор | Josh Cohen |
| Управляющий производством | Jo Fogarty |
| Помощник директора | Chris Malin |
| Арт-директор | Elizabeth El-Kadhi |
| Кастинг | Garrett Casting |
| Редактор | Matt Dollings |
| Редактор | Sabina Dallu |
| Head of Post Production | Pedro Pinto |
| Продюсер пост-производства | Rory Mills |
| VFX/Post Production | Craft London |
| VFX Lead | Thomas Castellani |
| Колорист | Alex Gregory |
| Покраска | No.8 |
| Продюсер по цвету | Claire Cullen |
| Sound Mix and Design | Brother Film Co |
| Executive Sound Producer | Hugo Ellingham |
| Звукорежиссер | Patrick Lee |
| Звукорежиссер | Georgiana Clark |
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