| Заголовок | Therapeutic Play |
| Brief | The charity Gamers Outreach partnered with Xbox to create ‘Therapeutic Play’, a reinvention of gaming as a tool to help aid recovery for children in hospitals. It was all made possible by an innovation – part console, part hospital equipment – that made gaming in the medical environment a reality, and one that was impossible for regular consoles to achieve due to cost and hygiene. The kart, powered by Xbox, was specially designed for the hospital setting, with medical-grade materials for sanitation, ergonomic trays for hospital devices, swivel wheels to transport around the wards and a shape that would work with other hospital furniture. Suddenly, gaming became not just a bit of fun, but part of the recovery process, aiding children’s mental health through connecting with others in similar situations, and playing a part in their physical recovery by keeping them engrossed as medical staff treated them. |
| Агентство |
McCann London
|
| Кампания |
Therapeutic Play
|
| Рекламодатель |
Microsoft
|
| Бренд |
Xbox
|
| Posted | Ноябрь 2022 |
| Бизнес сектор | Видеоигры/Приставки
|
| История | Gaming gives everyone a way to escape, but some people have more to escape than others. Children who spend long periods in hospital can feel not just isolated, but their conditions can actively worsen due to the trauma and anxiety that the hospital environment can cause. The objective was to help these children thrive in the toughest of circumstances. |
| Тип медиа |
Анализ ситуации
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| Производство |
Hungry Man
|
| Послепроизводственный этап |
Company3
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| Послепроизводственный этап |
Native Music
|
| Главный креативный директор |
Rob Doubal
|
| Главный креативный директор |
Laurence Thomson
|
| Исполнительный креативный директор |
Jamie Mietz
|
| Исполнительный креативный директор |
Sanjiv Mistry
|
| Креативный директор |
William Cottam
|
| Креативный директор |
James Crosby
|
| Главный сотрудник клиента |
Jessica Tamsedge
|
| Global Business Lead |
Sailesh Jani
|
| Коммерческий директор |
Melanie Vickers
|
| Коммерческий директор |
Oscar Flintoft
|
| Директор рабочей группы клиента |
May Sinlapa
|
| Директор рабочей группы клиента |
Katie Hawker
|
| Account Associate |
Sophie Toy
|
| Менеджер проекта |
Clare Prager
|
| Менеджер проекта |
Georgia Wettenhall
|
| Менеджер проекта |
Vicki Lam
|
| Менеджер проекта |
Nora Weber
|
| Стратегический директор |
JJ Bender
|
| Chief Production Officer |
Ben Clark
|
| Исполнительный продюсер |
Alec Christie
|
| Senior Producer |
Doug Wade
|
| Послепроизводственный этап |
Alex Blowers
|
| Редактор |
Xavier Perkins
|
| Звукорежиссер |
Gurdeep Singh
|
| Смешивание |
Gurdeep Singh
|
| Редактор |
Andy Williams
|
| Коммерческие дела |
Monique Naraina
|
| Колорист |
Yoomin Lee
|
| Продакшн Студия |
Hungry Man
|