Die Mobiliar - "Moving Box Furniture"

Jung von Matt/Limmat Werbeagentur AG

Jung von Matt/Limmat Werbeagentur AG Zürich, Switzerland

Премии

5991

Бренд: Die Mobiliar
Страна: Switzerland

Рекламодатель: Die Mobiliar

Заголовок	Moving Box Furniture
Brief	Mobiliar is the oldest Swiss Insurance Company. While being a very traditional brand «Die Mobiliar» still has interesting insurance offers for a young target audience. Unfortunately, the young people are not aware of this. That’s why we didn’t create an advertising campaign, but something useful for the target audience. Something that really has a benefit for them – based on an important insight. When young people move to a new apartment, they usually don’t have appropriate furniture. That’s why we created «Moving Box Furniture», moving boxes that can be turned into furniture after the move. The creative furniture showed the young people, that «Die Mobiliar» has helpful offers for them and made the old brand a talking piece among the young target audience.
Агентство	Jung von Matt/Limmat Werbeagentur AG
Кампания	Moving Box Furniture
Рекламодатель	Die Mobiliar
Бренд	Die Mobiliar
Posted	Декабрь 2020
Бизнес сектор	Страхование
История	Mobiliar is the oldest Swiss Insurance Company. While being a very traditional brand «Die Mobiliar» still has interesting insurance offers for a young target audience. Unfortunately, the young people are not aware of this.
Тип медиа	Анализ ситуации
Главный креативный директор	Dennis Lück
Креативный директор	Sören Schröder
Арт-директор	Regine Cavicchioli
Арт-директор	David Hanselmann
Графика	Merlin Obrero
Дизайн продукта	Patrick Müller
Дизайнер	Boris Stoll
Копирайтер	Cla Campell
Стратег	Dennis Hofmann
Стратег	Florence Scherer
Менеджер проекта	Jasmin Jost
Менеджер проекта	Valeria Vuckovic
Продюсер Продакшн Студии	Tina Aich
Производство	Studio Lardo
Film Camera	Matthias Kappeler