Isuzu Diesel - "Mission Impossible"

Saatchi & Saatchi

Saatchi & Saatchi Dubai, United Arab Emirates

4133

Бренд: Isuzu Diesel
Страна: United Arab Emirates

Рекламодатель: Isuzu Motors Limited

Заголовок	Mission Impossible
Агентство	Saatchi & Saatchi
Кампания	Power
Рекламодатель	Isuzu Motors Limited
Бренд	Isuzu Diesel
Дата первой трансляции/Публикации	2016 / 9
Бизнес сектор	Легковые автомобили
Слоган	Diesel doesn't explode
философия	Through the campaign conceived by Saatchi & Saatchi Dubai, Isuzu looked to engage with a new generation of Isuzu Diesel owners, namely targeting young males across Saudi Arabia. While historically Isuzu Diesel has a strong hi story in Saudi Arabia - supplying many industries and businesses - the vehicle is generally associated with construction, farming and manufacturing, not as a personal vehicle for young men.By capitalising on recent economic and fuel price changes, as well as environmental concerns amongst the target audience, the series of 10 films was created with each one highlighting a core benefit of diesel fuel; from environmental, perception todurability of the vehicle.Piyapong Tannaphai, Senior Manager of Isuzu Motors International Operations commented on the campaign, “We have a long and respected heritage in Saudi Arabia and this campaign helped us to reach out to a new generation of future Isuzu Diesel car owners”.The campaign ran for two months across social media, with the audience then voting on the ‘next challenge’ for the Isuzu Diesel which will make up the final tenth film
Тип медиа	Телевидение и кино
Длина	16 seconds
Исполнительный креативный директор	Richard Copping
Креативный директор	Raja Rizkallah
Креативный директор	Ionut Cojocaru
Креативный директор	Jeton Morina
Креативный директор	Tala Ali
Креативный директор	Andy Daniluc
Креативный директор	Milad Issa
Менеджер социальных медиа	Ghida Arnaout
Директор рабочей группы клиента	Nihal Salim
Управляющий производством	Jackie Angel
Продакшн Студия	Action Films