Havaianas - "Dance"

AlmapBBDO

AlmapBBDO São Paulo, Brazil

31733

Бренд: Havaianas
Страна: Brazil

Рекламодатель: Alpargatas

Заголовок	Dance
Заголовок (оригинальный язык)	Dance
Агентство	AlmapBBDO
Кампания	Original do Brasil
Рекламодатель	Alpargatas
Бренд	Havaianas
Дата первой трансляции/Публикации	2016 / 5
Бизнес сектор	Обувь
История	Havaianas, which has been winning over the market and the public all over the world, launches its first international film. “Dance,” created by AlmapBBDO, features a couple that meets at the top of one of Brazil’s most iconic landmarks, Sugarloaf Mountain, and begins to dance. As the two dance, they slip the country’s most famous sandals on and off their feet, creating a , unpretentious choreography conceived by Carlinhos de Jesus. The commercial is part of the brand’s new global campaign. “Dance” is a celebration of Brazilian culture and style. The film maintains a spontaneous and informal tone that pays tribute to the brand’s history, with a commercial as timeless as Brazil’s most famous sandals. Using as a reference the classic dance tutorials, in which feet drawn on the floor instruct the dancer how to move, pairs of Havaianas turn into choreographed steps. 1,100 pairs of different colored Havaianas were used during the filming, which required more than a month of preparation and rehearsals. “Dance” is produced by Landia and directed by Rodrigo Saavedra. The soundtrack, too, is noteworthy, composed especially for the film by Satélite Áudio. The campaign carries the title “Original do Brasil desde 1962”[“The Original from Brazil since 1962”] in Portuguese, emphasizing the word “original”, which is written the same way and has the same meaning in different languages. In this manner not only the campaign name but its message, too, will be understood in all countries: Havaianas is the sandal created in Brazil, is part of Brazilians’ life, and brings the joy, spontaneity and informality of the country and of its people to the rest of the world.
философия	O primeiro comercial global de Havaianas, “Dança”, é uma deliciosa coreografia que celebra não só a marca Havaianas, mas a cultura e estilo de vida dos brasileiros.
Тип медиа	Телевидение и кино
Длина	60 seconds
Производитель графических изображений	Landia
Генеральный креативный директор	Luiz Sanches
Исполнительный креативный директор	Bruno Prosperi
Редактор	Daniel Oksenberg
Редактор	Tiago Gil
Арт-директор	Andre Sallowicz
Арт-директор	Luciano Lincoln
Исполнительный продюсер	Sebastian Hall
Исполнительный продюсер	Carolina Dantas
Директор	RODRIGO SAAVEDRA
Фотограф	Daniel Abello
Steadicam	Eric Catelan
Set Design	Tiago Gil
Продакшн Студия	Nash
Musical Producer	Satélite
Производство аудиофонограмм	Satélite
Client Services	Fernanda Costa
Client Services	Carla Finamore
Client Services	Cristina Chacon
Client Services	Mariana Silveira
Client Services	Italo Vetorazzo
Client Services	Samia Reiter
Видеосредства реального времени	Vera Jacinto
Видеосредства реального времени	Elisa Mello
Видеосредства реального времени	Ana Paula Casagrande
Планировщик счета	Cintia Gonçalves
Планировщик счета	Sérgio Katz
Plaaning	Utymo Oliveira
Планировщик счета	Vanessa Sakamoto
Планировщик счета	Beatriz Scheuer
Медиа-команда	Carla Durighetto
Менеджер по рекламе	Carla Schmitzberger
Менеджер по рекламе	Rui Porto
Менеджер по рекламе	Christina Assumpçao
Менеджер по рекламе	Eliana Vilches
Менеджер по рекламе	Marcelo Vecchi
Менеджер по рекламе	Maria Fernanda Candeloro