Center of Diagnoses and Treatment of Autism Peru - "Step Into The Blue Shoes Case Study"

YoupanquiBBDO

YoupanquiBBDO Lima, Peru

4772

Это объявление является частью "ACT Responsible Collection"

Бренд: Center of Diagnoses and Treatment of Autism Peru
Страна: Peru

Рекламодатель: Center of Diagnoses and Treatment of Autism Peru

Заголовок	Step Into The Blue Shoes Case Study
Агентство	YoupanquiBBDO
Кампания	Step into The Blue Shoes
Рекламодатель	Center of Diagnoses and Treatment of Autism Peru
Бренд	Center of Diagnoses and Treatment of Autism Peru
Дата первой трансляции/Публикации	2016 / 4
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
История	People with autism perceives the world in a whole different way, but in Peru this was not considered as a disability, as a result, there was not a law to support them and the government was not able to assign budget for them. For that reason, we worked with the main media stations of our country and changed their content for a moment in order to make peruvians feel how does a person with autism hears and sees the world every day. After the campaign there was such a media pressure that the government finally did what people with this condition has been waiting for many years.
Тип медиа	Анализ ситуации
Длина	123 seconds
Главный креативный директор	Miguel Leon
Креативный директор	Renato Farfán
Копирайтер	Renato Farfán
Арт-директор	Mario Cedron
Арт-директор	Andres Ortiz
Дизайнер	Andres Ortiz
Планировщик счета	Daniel Pachecco
Executive	Alfredo Echevarria
Продакшн Студия	Melmac films
Продакшн Студия	Mundano Films
Продакшн Студия	Tunche Films
Директор	Fito torres
Оператор-постановщик	Christian Valera
Editing and Post-production	Melmac
Editing and Post-production	Alberto Valle
Gaffer	Julio López
Помощник оператора	Danil Massip
Lighting	Jose Vasquez
Mounting & Post	Jorge Vivanco
Продюсер	Diego Alvarez
Аудио	Sordo
General Producer	Nicolas Pedreros
Исполнительный продюсер	Natalia Gamarra
	Miguel Tataje
	Luis García
Музыка	Steve Goulden