| Заголовок | Hard Knocks |
| Агентство | T&Pm |
| Кампания | Blind Fighter |
| Рекламодатель | iD Mobile |
| Бренд | iD Mobile |
| Дата первой трансляции/Публикации | 2016 / 8 |
| Бизнес сектор | Услуги телекоммуникации |
| История | In Episode 1, Hoy describes how he was picked on at school: “People would always say, ‘How can you fight if you can’t see?’” Episode 2 explores the “guessing game” of fighting blind – with Hoy explaining how “he can’t see the punches” coming – but, once he grabs his component in the ring, “I forget I’m actually blind. Even if it’s just for five minutes, it just takes that feeling away, and you feel free.” Episode 3 illustrates how the sport has empowered Hoy to celebrate his individuality and master his fear. “A cold fear goes down your whole spine,” he says. “But then I realise, all of it’s in your head. I was born like this, but I’m not going to let it stop us.” |
| философия | In the series, Hoy describes in his own words how the sport has helped him rethink his relationship with fear, taking on his own inner demons and using self-defence as a way of building his self-confidence and self-belief. |
| Тип медиа | Веб-фильм |
| Длина | |
| Аудио | Scramble |
| Творческий партнер | Micky Tudor |
| Креативный директор | Dan Watts |
| Креативный директор | Danny Hunt |
| Креативная команда | Carl Storey |
| Планировщик счета | Matt Nixon |
| Продюсер | Adam Henderson |
| Коммерческий директор | Sam Lewis |
| Директор рабочей группы клиента | Eliza Sloss |
| Продакшн Студия | Carbon Digital |
| Продюсер | Nazneen Hosenie |
| Помощник производства | Tom Katter |
| Директор | Simon Frost |
| Директор | Ben Hanson |
| Оператор-постановщик | Phil Thomas |
| Анимация | Thomas Brady |
| Анимация | Kerry Akif |
| Анимация | Riaz Farooq |
| Колорист | Simon Pearson |
| Senior Sound Designer | Ollie Usher |
| Звукорежиссер | Russell Bradley |
| Медиа-агентство | Blue449 |
| Медиа-планировщик | Charlotte Clayton |
| Медиа-планировщик | Emma Putnam |
| Social Content Agency | AllTogetherNow |
| Social Content Planner | James Chanter |
| Social Content Account Manager | Ella Clay |
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