| Заголовок | Crunchy Nutter |
| Агентство | Leo Burnett |
| Кампания | Crunchy Nutter |
| Рекламодатель | Kellogg's |
| Бренд | Crunchy Nut |
| Дата первой трансляции/Публикации | 2017 / 4 |
| Бизнес сектор | Хлопья на завтрак |
| История | Today marks the launch of the digitally-led ‘Search for the Ultimate Crunchy Nutter’ competition, which challenges Crunchy Nut fans to eat a bowl of the cereal in a ‘troublesome place or at a troublesome time’, before sharing video evidence of the consequences with Kellogg’s though the hashtag #TastesTooGood. The ‘Search’ will identify the biggest Crunchy Nut fan in the UK, with the aim of cementing Crunchy Nut’s position as the go-to cereal brand for taste. The initiative has been developed in partnership with global marketing and technology agency DigitasLBi and full service creative agency Leo Burnett. The reach of the challenge will be heightened by a host of social influencers posting videos of their own entries – including comedians Cian Twomey (5.4m followers) and Dylan Evans (1.6m followers), football freestyler Jamie Knight and Radio 1 DJ Scott Mills – ultimately pushing the campaign to a combined following of 11m social engagers. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | Ireland |
| Агентство | digitas |
| Менеджер по маркетингу | Nicolas Borri |
| Креативный директор | Peter Drake |
| Арт-директор | Lewis Beaton |
| Копирайтер | Alex Moore |
| Стратег | Ian Hilton |
| Стратег | Sarah Wales |
| Продюсер агентства | Lisa Nicholls |
| Фотограф | Christopher Harris |
| Директор | George Sawyer |
| Продюсер | Jim Reid |
| Послепроизводственный этап | The Farm |
| Звукорежиссер | The Farm |
| Оператор-постановщик | Peter Gregory |
| Медиа-агентство | Carat |