Getty Images - "Endless Possibilities"

AlmapBBDO

AlmapBBDO São Paulo, Brazil

Премии

60548

Бренд: Getty Images
Страна: Brazil

Рекламодатель: Getty Images

Заголовок	Endless Possibilities
Агентство	AlmapBBDO
Кампания	Endless Possibilities
Рекламодатель	Getty Images
Бренд	Getty Images
Дата первой трансляции/Публикации	2016
Бизнес сектор	СМИ, издательство и производство
История	Getty Images, the world leader in visual communications, has launched its new global campaign “Millions of Images. Endless Possibilities”. Created by Brazilian agency AlmapBBDO, the campaign seeks to show the depth of Getty Images’ extensive collection of millions of images, and how through imagery, any idea can come to life. The concept features several famous faces - the likeness of Angela Merkel, Prince Charles, the Dalai Lama and Pope Francis - in an unexpected way: meticulously reconstructed only using creative stills from Getty Images. “Four months of extensive research and testing were spent, without using any editorial images, to produce the result. For each face to be recognized, every detail required a massive search, but as Getty Images has such rich content we were able to find the exact details to the faces that we wanted to portray," assed Benjamin Yung Jr, Creative Director of AlmapBBDO. All of the Endless Possibilities campaign assets, including film, print, poster and the microsite, utilize images from Getty Images and iStock by Getty Images to reconstruct famous faces. “We are very pleased to once again partner with AlmapBBDO to create an innovative and unique campaign that clearly and cleverly demonstrates Getty Images’ role in the creative industry as the gold-standard visual content source for any marketer, advertiser, or publisher,” said Susan Smith-Ellis, Chief Marketing Officer at Getty Images. “This campaign highlights not only the quality and breadth of Getty Images creative content, but also the top tier creative talent at AlmapBBDO. This is a game changing campaign and I am excited to see the response from the creative community.” Over the past seven years, Getty Images and AlmapBBDO have partnered to create award winning campaigns, such as “From Love to Bingo”, “85 Seconds” and, most recently, the Getty Images 20th anniversary campaign which was awarded two Gold and a Bronze at the One Show Awards in New York, in May 2016.
Тип медиа	Телевидение и кино
Длина	46 seconds
Главный креативный директор	Luiz Sanches
Исполнительный креативный директор	Bruno Prosperi
Креативный директор	Benjamin Yung Jr
Креативный директор	Marcelo Nogueira
Креативный директор	André Gola
Креативный директор	Gola BJ Nogueira Pernil
Креативный директор цифрового формата	Luciana Haguiara
Креативный директор цифрового формата	Digital Head of Art
Копирайтер	Daniel Oksenberg
Арт-директор	Andre Sallowicz
Иллюстратор	Vitor Fubu
Иллюстратор	Vetor Zero
Иллюстратор	Evandro Malgueiro
Фото / Иллюстрации	Getty Images
Веб-дизайнер	Adriel Nunes Teles
Закупщик художественного оформления	Teresa Setti
Закупщик художественного оформления	Ana Cecília Costa
Продакшн Студия	Vetor Zero
Директор	Gabriel Nobrega
Звук	Satélite Áudio
Музыка	Team Satelite
Продюсер агентства	Vera Jacinto
Продюсер агентства	Diego Vilas Boas e Fernando Yamanaka
Менеджер проекта	Mayra de Souza Otsuka
Technology Director	Eduardo Bruschi
Дизайнер восприятия пользователем	Caroline Kayatt
Планировщик счета	Cintia Gonçalves
Медиа директор	Carla Durighetto
Руководитель клиента	Renata Simões
Руководитель клиента	Susan Smith Ellis
Руководитель клиента	Kjelti Kellough