| Заголовок | #KeepGirlsInSchool 9 |
| Агентство | Leo Burnett India |
| Кампания | The Missing Chapter |
| Рекламодатель | Procter & Gamble |
| Бренд | Whisper |
| Дата первой трансляции/Публикации | 2022 / 5 |
| Бизнес сектор | Гигиена и средства личной гигиены |
| История | Leo Burnett India has created a series of murals in remote Indian locations that aim to help educate girls about puberty and periods. Murals were commissioned by 28 local artists, who each created a piece of art in their region’s distinct illustration style, script and language, and these are found on school and village walls in states including Kerala, Gujarat, Jharkhand and Tamil Nadu. |
| философия | The campaign name refers to the gap in the curriculum around learning about and discussing periods and puberty. In India, more than 70% girls aren’t aware that menstruation occurs until they get their first period, and the information they receive is sometimes coupled with stigma and cultural taboos … no one in society, not even mothers, talk about it. |
| Проблема | This campaign is part of "Keep Girls in School" initiative of Whisper (a sanitary product brand). It looks to change the fact that one in five girls (around 23 million) in India currently drop out of school at the onset of puberty. |
| Тип медиа | На открытом воздухе / вне дома |
| CEO & Chief Creative Officer | Rajdeepak Das |
| CEO & Chief Strategy Officer | Dheeraj Sinha |
| Креативный директор | Sachin Kamble |
| Исполнительный креативный директор | Sonal Chhajerh |
| EVP, Head of Digital | Niket Kumar |
| Associate Executive Creative Director | Gaurav Kumar |
| Associate Vice President Strategy | Noor Samra |
| Креативный директор | Indrajeet Kadam |
| Креативный директор | Tinna Rajput |
| Копирайтер | Kaizeen Vankadia |
| Арт-директор | Nilay Chourikar |
| Редактор | Akshay Sonawane |
| Associate Creative Director Digital | Deepika Baghel |
| Brand Services Partner | Andrea D’Souza |
| Brand Services Director | Purvi Bakliwal |
| Директор стратегии бренда | Anjali Kamath |
| Продакшн Студия | LB FILMS |
| Head of Films | Jignesh Maru |
| Исполнительный продюсер | Anil Sonawane |
| Копирайтер | Amit Nandwani |
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