Nike Women - "What are girls made of ?"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Netherlands

Премии

32914

Бренд: Nike Women
Страна: Netherlands

Рекламодатель: Nike

Заголовок	What are girls made of ?
Brief	According to a traditional Russian song for children, girls are made of “flowers”, “gossip” and “marmalade”, while boys are made of “energy”, “batteries” and “fireworks”. Challenging these outdated notions, the film rewrites the lyrics. A young girl is shown singing the traditional verses of the song. However, on seeing some of Russia’s most accomplished female athletes, she adds that girls are: “Made of strength – and of bravery. Made of freedom. And of achievements. They are made of what they do.” A famous Russian song suggests that girls are made of things like "marmalade", "gossip" and "flowers", while boys are compared to "batteries” and “fireworks”. In the film, a young girl begins singing the traditional verses of the song. But when when she sees some of Russia’s most accomplished athletes, she changes the lyrics: “Girls are made of strength; and of bravery. Made of freedom. And of achievements. They are made of what they do.”
Агентство	Wieden + Kennedy Amsterdam
Кампания	What are girls made of ?
Рекламодатель	Nike
Бренд	Nike Women
Дата первой трансляции/Публикации	2017 / 3
Бизнес сектор	Одежда, мода и обувь
История	‘What our girls and boys are made of’ is one of the most recognizable and loved songs from Russian childhood. A cultural milestone that every Russian boy and girl learn when they are young, and a song with verses that describe girls as made of “flowers”, “gossip” and “marmalade”, while boys are made of things like “energy batteries” and “fireworks”. Challenging these subtle, but outdated notions of gender roles, the film rewrites the lyrics of this classic Russian song. In the film, a young girl is shown singing the traditional verses of the song. However, upon seeing some of Russia’s most accomplished athletes, the girl changes the lyrics to include a more inspirational message. Because Russian girls are made of more than just flowers and marmalade – they are “Made of strength; And of bravery. Made of freedom. And of achievements. They are made of what they do.”
Тип медиа	Телевидение
Длина	120 seconds
Рынок	United Kingdom
Исполнительный креативный директор	Mark Bernath
Исполнительный креативный директор	Eric Quennoy
Креативный директор	Al Merry
Креативный директор	Craig Williams
Арт-директор	Vasco Vicente
Копирайтер	Evgeny Primachenko
Head of Broadcast Production	Joe Togneri
Продюсер вещания	Karen Whitehouse
Продюсер вещания	Soey Lim
Начальник планирования	Martin Weigel
Planning Director	Stephane Missier
Junior Planner	Anna Leonte
Director of Communication and Digital Strategy	Greg White
Планировщик счета	Jocelyn Reist
Group Account Director	Kathryn Addo
Директор рабочей группы клиента	AMBER MARTIN
Специалист по работе с заказчиками	Molly Rugg
Дизайнер	Joe Burrin
Studio Director	Lizzie Murray
Художественный продюсер	Stacey Prudden
Исполнитель студии	Noa Redero
Дизайнер	Steele Bonus
Дизайнер	Anna Kiosse
Дизайнер	José Bernabé
Art Production Director	Maud Klarenbeek
Менеджер проекта	Loes Poot
Управляющий делами	Kacey Kelley
Продакшн Студия	Riff Raff Films
Директор	David Wilson
Оператор-постановщик	Benoit Soler
Продюсер	Cathy Hood
Исполнительный продюсер	Matthew Fone