Kathy Van Looy
PR Director at FamousGrey
Groot-Bijgaarden, Belgium
ЗаголовокSunset
Агентство
Кампания #NoLimitsAtHome
Рекламодатель Proximus
Бренд Proximus
Дата первой трансляции/Публикации
Бизнес сектор Персональная беспроводная связь
История To keep spirits up after 7 weeks of confinement, Belgian telecom provider Proximus interrupted national TV to treat all Belgians to a 90-second-long sunset at the seaside. Since the beginning of confinement, Belgians have not been able to visit their favorite place in the country, where so many memories are made. Thanks to Proximus and the ecosystem SILK they were able to watch the sunset on national television on Thursday evening as a reward for their dedication to staying home.
философия This initiative by Proximus was developed by the ecosystem SILK, led by creative agency FamousGrey, digital agency Prophets and media agency Maxus, and is part of the #NoLimitsAtHome campaign, which encourages Belgians to think beyond the limits of their home. The idea was immediately supported by DPG Media and IP, two of Belgium’s biggest media companies. Visit Oostende also contributed to the video by facilitating filming the sunset. Around 9 pm on Thursday 30th of April, programs on Belgians biggest commercial channels RTL and VTM were interrupted to broadcast the sunset at the Belgian coast. The 90 seconds of pure zen were also shown on Facebook and Instagram live. This way, a great number of Belgians were reached with this magical moment. Of course, this was an emotional moment as Belgians from all generations made beautiful memories there. Now that they can’t visit to make new ones, they miss their beloved coast. Proximus wanted to encourage them this way to hang in there! Proximus already motivated Belgians to share their creative endeavors at home with the campaign and online platform #NoLimitsAtHome. Homes were being transformed into yoga studios, concert halls and classrooms. Proximus took things a step further by bringing the famous sunset at the Belgian coast into people’s living rooms and proved yet again that there truly are no limits at home during confinement. From now on, our home is also a beachbar and a seaside apartment.
Тип медиа Телевидение
Длина
Звуковая дорожка Lost Frequencies « The sun is shining » / Sean D’hondt « ordinary »
Менеджер по рекламе
Менеджер по рекламе
Менеджер по рекламе
Агентство
Исполнительный креативный директор
Стратегический директор
Креативная команда
Креативная команда
Account Management Team
Account Management Team
Account Management Team
Менеджер проекта в цифровом формате
Менеджер проекта в цифровом формате
PR Director
PR-менеджер
PR-менеджер
Руководитель производства
Послепроизводственный этап
Редактор
Звук
Медиа-команда
Медиа-команда
Communication Planner
Communication Planner
Менеджер социальных медиа
DPG Media
DPG Media
Управление аккаунтом
Управление аккаунтом
Управление аккаунтом
Менеджер по рекламе
Менеджер по рекламе
Менеджер по рекламе
Продакшн Студия
Продюсер
Продюсер
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