| Заголовок | Imagine |
| Brief | 4.2 million children are currently living in poverty in the UK. We had to bring this awful reality to life and get the public behind the amazing work Child Poverty Action Group is doing to tackle it.A child’s imagination is powerful – but it can be heart-breaking. Inspired by the true story of a boy packing an empty lunchbox so his friends wouldn’t know his parents couldn’t afford food, we created a campaign harnessing the power of a child’s imagination, even when it shouldn’t be needed. This heart-wrenching film paints fantastical pictures before a seemingly wonderous feast is punctured by the bleak reality of poverty.The film has been seen by 5.2 million people and has been shared by Members of Parliament. Social listening showed an immediate surge in online conversation around Child Poverty Action Group and was celebrated by children’s charities across the world, from Save the Children to US-based Charity, Every Meal, for ‘putting this crucial issue back at the top of the agenda. |
| Агентство |
Creature London
|
| Кампания |
Imagine
|
| Рекламодатель |
Child Poverty Action Group
|
| Бренд |
Child Poverty Action Group
|
| Дата первой трансляции/Публикации |
2023 / 6
|
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации
|
| История | Child Poverty Action Group works on behalf of the more than one in four children in the UK growing up in poverty. It doesn’t have to be like this. Our vision is of a society free of child poverty, where all children can enjoy a childhood free of financial hardship and have a fair chance in life to reach their full potential. We use our understanding of what causes poverty and the impact it has on children’s lives to campaign for policies that will prevent and end poverty – for good. We provide training, advice and information to make sure hard-up families get the financial support they need. |
| Тип медиа |
Телевидение и кино
|
| Главный креативный директор |
Ben Middleton
|
| Главный креативный директор |
Stu Outhwaite
|
| Главный креативный директор |
Noel Nickol
|
| Senior Creative |
Meg Egan
|
| Head of Design |
Tim Green
|
| Директор по стратегии |
Andrew Gibson
|
| Стратегический директор |
Flora Joll
|
| Главный сотрудник клиента |
Hanisha Kotecha
|
| Коммерческий директор |
Emma French
|
| Head of Integrated Production |
Kristie Girvan
|
| Продюсер |
Niko Browne
|
| Продакшн Студия |
Smuggler
|
| Директор |
Adam Berg
|
| Продюсер |
Ben Croker
|
| Управляющий производством |
Christabelle Stone
|
| Оператор-постановщик |
Tim Maurice Jones
|
| Оператор-постановщик |
Jones
|
| Художник-постановщик |
Chris Oddy
|
| Самораскрывающийся архив |
Machine Shop
|
| Стилист продуктов питания |
Elaine Ngan
|
| Wardrobe Stylist |
Selina Wong
|
| Lighting |
Panalux
|
| Кинооператор |
Arri Rental
|
| Исполнительный продюсер |
Deborah Whitfield
|
| Звукооператор |
Josh Campbell
|
| Музыкальный продюсер |
Aaron Williams
|
| Главный исполнительный директор (CEO) |
Alison Garnham
|
| Главный исполнительный директор (CEO) |
Dan Cullen-Shute
|