| Заголовок | Build As You Like 5 |
| Агентство | Leo Burnett Germany |
| Кампания | Build As You Like |
| Рекламодатель | McDonald's |
| Бренд | McDonald's |
| Дата первой трансляции/Публикации | 2018 / 7 |
| Бизнес сектор | Рестораны и кафе быстрого приготовления |
| Слоган | Build your burgers as you like. |
| История | McDonald’s Germany is not what it used to be. The new McDonald’s restaurants all over the country have made a huge leap in quality – providing features like freshly made food, barista-made coffee, and touch-screen kiosks that allow customers to choose exactly what goes into their custom burger, including multiple bun options, specialty sauces and unique toppings. In other words: You can now build your burgers as you like. To showcase this sensational change, we took that one thing you are never allowed to change – and changed it. What’s that? The logo! We rearranged the McDonald’s logo – just like you can rearrange your burgers. By the way: In Germany the main McDonald's color code is yellow on green instead of yellow on red. |
| Тип медиа | Печать |
| Агентство | thjnk Hamburg |
| Креативный директор | Karl Wolfgang Epple |
| Креативный директор | Matthäus Frost |
| Арт-директор | Matthäus Frost |
| Копирайтер | Karl Wolfgang Epple |
| Заключительные изображения | Hilko Wiegmann |
| Специалист по работе с заказчиками | Maik Hansel |
| Специалист по работе с заказчиками | Katharina Form |
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