Заголовок | Murder |
Заголовок (оригинальный язык) | #PostWisely |
Агентство | Leo Burnett Middle East & North Africa |
Кампания | #Postwisely |
Рекламодатель | Emirates integrated Telecommunications Company |
Бренд | Du |
Дата первой трансляции/Публикации | 2016 / 11 |
Бизнес сектор | Услуги телекоммуникации |
Слоган | It’s Your Life. Until you share it. |
История | The CampaignPost Wisely: It’s your life, until you share it. Everything is yours, until you share it. The second you share something you lose control over it and it is now public knowledge. From there on, the person can use that information against you. From valuable purchases, to your loved ones, everything can be an arsenal to the right criminal. The content was created to have the look and feel that looks like a movie, it feels like a trailer. It was done this way to make sure people consume the content the same way they would a movie or a TV show. The film reveals someone thinking out loud. They are talking to themselves, or at least so it seems. It’s a one-sided conversation with all answers and responses growing in intensity. It is only once we are close enough we reveal that they are scrolling through someone’s social media feed. |
Тип медиа | Телевидение |
Длина | |
Рынок | United Kingdom |
Продакшн Студия | Stink Films |
Продакшн Студия | Ninteen Twenty |
Продакшн Студия | Lizard Post Production |
Исполнительный креативный директор | Andre Nassar |
Креативный директор | Rafael Augusto |
Креативный директор | John Smeddle |
Арт-директор | Andre Nassar |
Арт-директор | Rafael Augusto |
Арт-директор | Mohannad Awameh |
Арт-директор | Bruno Bomediano |
Арт-директор | Roger Possatto |
Копирайтер | John Smeddle |
Копирайтер | Shadi Khermasho |
Копирайтер | Rami Boraie |
Директор | Tom Green |
Продюсер | Zeina Daoud |
Продюсер | Elham Abi Rached |
Продюсер | Debbie Ninnis |
Руководитель производства | Shereen Mostafa |
Делопроизводитель | Mahmoud Jaber |
Планировщик счета | Amir M. Zeitouni |
Послепроизводственный этап | Dan Newton |
Послепроизводственный этап | Ralph Matar |
Специалист по работе с заказчиками | Amir M. Zeitouni |
Главный креативный сотрудник | Bechara Mouzannar |
Менеджер цифрового формата учетной записи | Karim Mroueh |
Директор по коммуникациям | Haytham Dayeh |
Digital Communication Director | Danielle Slim |
Звук | Factory Studios |
Медиа директор | Nivritti Ashok |
Продакшн Студия | Starcom |
Associate Director | Raed Bou Hamdan |
Управляющий службой средств рекламы | Don-Jason Tungol |
Performance Manager | Feras Hamtini |
Performance Executive | Rabah Malas |
Директор | Samer Mazjoub |
Управляющий директор | Christopher Sparks |
Director Corporate Communications Projects & Sustainability Commercial | Humaida Alkhalsan |
Executive VP Brand and Communications | Hala Badri |
Корпоративный менеджер | Rabab Al Abbas |
Manager Consumer Marketing Communications | Munira AlOsaimi |