Colorado Department of Public Health and Environment (CDPHE) PrEP - "Proud to be PrEPPED"

Amélie Company

Amélie Company Denver, United States

5050

Бренд: Colorado Department of Public Health and Environment (CDPHE) PrEP
Страна: United States

Рекламодатель: Colorado Department of Public Health and Environment (CDPHE) PrEP

Заголовок	Proud to be PrEPPED
Агентство	Amélie Company
Кампания	Proud to be PrEPPED
Рекламодатель	Colorado Department of Public Health and Environment (CDPHE) PrEP
Бренд	Colorado Department of Public Health and Environment (CDPHE) PrEP
Posted	Февраль 2018
Бизнес сектор	Общественная безопасность, здоровье и гигиена
История	One case of HIV is diagnosed in Colorado each day. The Colorado Department of Public Health and Environment tasked Amèlie to help eradicate this epidemic by informing the LGBTQ community about PrEP, the daily pill that is over 90% effective in preventing HIV. The campaign put people and their real-life stories in front of the camera to break down the stigmas that discourage some from getting on PrEP, such as price, accessibility and lifestyle stereotypes. The “Proud to be PrEPPED” campaign used video, social posts, a robust website and ever a 32-foot interactive wall at Denver PrideFest to show how PrEP keeps communities healthy and poised to end HIV once and for all.
Тип медиа	Digital
Главный креативный директор	Pat Feehery
Арт-директор	Chelsea Anderson
Копирайтер	Rachel Edwards
Директор рабочей группы клиента	Mackie Clonts
Руководитель группы по связям с рекламодателями	Brenna Hersey
Делопроизводитель	Jana Schneider
Продюсер агентства	Heather Popenhagen
Ретушер	Todd Fisher
Продакшн Студия	Proctor Productions
Ретушер	Todd Fisher
Продакшн Студия	Proctor Productions