Iphone 13 Pro - "Those That Follow"

TBWA\ Media Arts Lab Singapore, Singapore

Премии

1271

Бренд: Iphone 13 Pro
Страна: Singapore

Рекламодатель: Apple

Заголовок	Those That Follow
Агентство	TBWA\ Media Arts Lab
Кампания	Shot on iPhone 13 Pro
Рекламодатель	Apple
Бренд	Iphone 13 Pro
Дата первой трансляции/Публикации	2022
Бизнес сектор	Мобильный телефон и планшеты
История	Shot on iPhone, 'Those that Follow’ is a hallucinatory tale of karmic revenge, rooted in Thailand’s belief of ‘Phi Ta Khon’ or ghosts following people. The story follows two teens on the run after a robbery goes wrong. They attempt to lay low at the local ghost mask festival, stealing an ancient ghost mask to blend in. But the mask wields a dark, karmic power and unleashes its curse onto the two friends. Reckless Bas becomes increasingly paranoid, while guilty Thum starts to hallucinate, torn between following his friend and his own morals. As the hallucinations escalate and bleed into reality, things come to a head between the two friends, until finally, Bas disappears. Feeling remorse, Thum floats the mask downriver to let go of his wrongdoings. As the mask floats down the river, a silent scream can be heard. It’s Bas, trapped behind the mask, punished for his greed
философия	The film is set in northeastern Thailand, during the town’s annual ‘Phi Ta Khon’ festival, where locals believe that once a year, spirits are free to roam amongst us. Festival-goers wear handmade ghost masks, believed to serve as portals for the spirits. At the end of the festival, the masks must be floated down the river to let go of evil trapped within. The film is rich with symbols and meaning based on true local beliefs. The mask is a symbol of karmic punishment, playing into the original meaning of the festival name, ‘Phi Ta Khon’, which means ‘ghosts following people’.
Тип медиа	Брендированный контент
Длина	1224 seconds
Regional Executive Creative Director	Russ Tucker
Продакшн Студия	Hub Ho Hin Bangkok
Креативный директор	Pimwadee Lai
Ассоциированный креативный директор	Zac Ong
Копирайтер	Sarina Pornnimit
Копирайтер	Nucci Lertwongweerachai
Арт-директор	Worapol Traitonwong
Арт-директор	Shafik Basir
Regional Executive Creative Director	Kenny Blumenschein
Управляющий директор	Michaela Futcher
Коммерческий директор	Allison Tang
Специалист по работе с заказчиками	Uttara Malhotra
Специалист по работе с заказчиками	Kyle Koh
Planning Director	Charinee Chairasmisak
Исполнительный продюсер	Angie Wong
Заместитель продюсера	Maya Astrida
Senior Print Producer	Becky Ooi
Associate Business Affairs Director	Katie Wakefield
Associate Business Affairs Manager	Chayada Dabbaransi
Regional Business Affairs Manager	Shazila Ghazi
Localization Senior Account Manager	Kannaphat Chatcharoensuk
Localization Account Manager	Phattarada Chantarangkul
Localization Account Executive	Parichat Prathumthong