Кинематография
at
Unboxnow Co.
| Заголовок | FACE/OFF |
| Агентство | Grey (Thailand) Ltd. |
| Кампания | FACE/OFF |
| Рекламодатель | KASIKORNBANK |
| Бренд | K PLUS |
| Posted | Апрель 2020 |
| Бизнес сектор | Другие |
| История | K PLUS, the most popular mobile banking app from KBank, had to launch a new interface with new AI features, new logo and new functions. But Thai people hate changes, especially when it comes to apps that they’re already used to. Also, the new AI features may make them feel uneasy. We had to find a way to avoid negative reaction while reassuring customers that despite the changes, our promise to deliver excellence remains unchanged.Thai people love binging on online videos. So instead of a regular announcement, we decided to entertain them. FACE/OFF - a story about a boyfriend who struggles with his reality while his girlfriend keeps changing in looks. He eventually realises change can be awesome. The hilarious film eased users into the drastic updates of K PLUS. The film received 10 million views in 1 day, with 4 million new app downloads after launch. |
| Тип медиа | Другие |
| Длина | |
| Главный исполнительный директор (CEO) | Kanaporn Hutcheson |
| Председатель | Thor Santisiri |
| Главный креативный директор | Jureeporn Thaidumrong |
| Deputy Chief Creative Officer | Asawin Phanichwatana |
| Креативный директор | Jesse Wong |
| Копирайтер | Sorrasak Thummakosol |
| Арт-директор | Vanalee Kraivaree |
| Директор по обслуживанию клиентов | Araya Preechapholkul |
| Специалист по работе с заказчиками | Ponlawat Jantip |
| Associate Planning Director | Jongkoch Dusittanakarin |
| Project Management Director | Kanoksak Kanchanachutha |
| Продюсер агентства | Nattakit Wongpakorn |
| Senior Traffic Coordinator | Juthamas Tantated |
| Продакшн Студия | Hub Ho Hin Bangkok |
| Директор | Nawapol Thamrongrattanarit |
| Кинематография | Niramon Ross |
| Продюсер | Nattapon Kornkaew |
| Помощник директора | Thanakrit Wongwaraphan |
| Film Art Director | Phuwanai Phangkhum |
| Кастинг | Surangkana Suwanjinda |
| Костюмы / Стилист | Pacharin Surawatanapongs |
| Управляющий производством | Kanittha Waiyawan |
| Послепроизводственный этап | Patcharee Sakunrungwat |
| Редактор | Chonlasit Upanigkit |
| Колорист | Chonlasit Upanigkit |
| Композитор | Vichaya Vatanasapt |
| Звукооператор | Nopawat Likitwong |
Больше работы
СМОТРЕТЬ ВСЕ6 Takes Of Drama
- БРЕНД:
- Kulov Vodka
- АГЕНТСТВО:
- Grey (Thailand) Ltd.
Endless Love
- БРЕНД:
- Bird nest
- АГЕНТСТВО:
- The Leo Burnett Group Thailand
The Secret
- БРЕНД:
- Voiz Waffle
- АГЕНТСТВО:
- Ogilvy Thailand
FRIENDSHIT
- БРЕНД:
- KASIKORNBANK PUBLIC COMPANY LIMITED
- АГЕНТСТВО:
- Grey (Thailand) Ltd.