| Заголовок | United Against Dementia |
| Агентство | McCann London |
| Кампания | United Against Dementia |
| Рекламодатель | Alzheimer's Society |
| Бренд | Alzheimer's Society |
| Дата первой трансляции/Публикации | 2017 / 4 |
| Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
| История | Dementia is set to become the 21st century's biggest killer. Someone develops dementia every three minutes, with one million set to have the condition by 2021 – yet there is currently no cure. Alzheimer’s Society says too many are facing it alone, without adequate support, and society urgently needs to take action. The creative, directed by Oscar-nominated Daniel Barber (Harry Brown, The Tonto Woman) brings this issue to the fore by presenting opposing pairs of people coming together in a series of vignettes as Bill Nighy conducts the voice over. The scenes include two football fans who support opposing teams sizing each other up outside a pub, an elderly man coming face to face with a youth on an estate and a Remain voter squaring up to a Leave supporter. But gradually, each pair begin to smile as they put their beliefs aside and stand shoulder to shoulder in the fight against dementia. |
| Тип медиа | Телевидение |
| Длина | |
| Продакшн Студия | Knucklehead |
| Редакционная компания | Final Cut |
| Media Company | Channel 4 Television |
| Media Company | ITV |
| Исполнительный креативный директор | Laurence Thomson |
| Исполнительный креативный директор | Rob Doubal |
| Other | Mike Oughton |
| Арт-директор | Dan Howarth |
| Коммерческий директор | Georgie Rechner |
| Директор рабочей группы клиента | Mel Caplan |
| Специалист по работе с заказчиками | Jenny Spindler |
| Planning Partner | Karen Crum |
| Директор | Daniel Barber |
| Оператор-постановщик | Jaime Feliu-Torres |
| Продюсер | Ben Mann |
| Исполнительный директор интегрированного производства | Sergio Lopez |
| Исполнительный продюсер | Sophie Chapman-Andrews |
| Продюсер | Lois Newcombe |
| Business Affairs Executive Producer | Nicholas Mugridge |
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