Заголовок | Guilty Clothes |
Агентство | Marvelous LLC |
Кампания | Guilty Clothes |
Рекламодатель | The Survivors Trust Cymru |
Бренд | The Survivors Trust |
Дата первой трансляции/Публикации | 2017 / 4 |
Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
История | When fashion journalists and influencers showed up at a "provocative" catwalk show, they were surprised to see models parading in ordinary, almost bland outfits. Then came the unveil: victims of sexual assault are often "blamed" for wearing sexy and alluring outfits. Research, however, proves that more then 90% of victims are wearing casual non-revealing clothes at the time. The girls in the fashion show wore the actual outfits worn by sexual assault victims, to underline the fact that the clothes had nothing to do with it. Stop blaming the victims. |
Тип медиа | Анализ ситуации |
Длина | |
Главный креативный директор | Artem Sinyavskiy |
Копирайтер | Alina Dmitrieva |
Арт-директор | Elisey Soloviev |
Руководитель креативной группы | Marat Shakirov |
Стратег | Bulat Ayupov |
Дизайнер | Svetlana Solovieva |
Дизайнер | Kristina Koroleva |
Дизайнер | Margarita Nikolaeva |
Продакшн Студия | Zarya Films |
Продюсер | Natalja Severincik |
Продюсер Продакшн Студии | Yana Sadovnikova |
Исполнительный продюсер | Irina Stroeva |