Заголовок | Barbarian Case |
Агентство | Fahrenheit DDB |
Кампания | The Antipinky Pint |
Рекламодатель | Barbarian |
Бренд | Barbarian |
Дата первой трансляции/Публикации | 2017 / 4 |
Бизнес сектор | Пиво, сидр, лагерное пиво |
История | Barbarian, the craft beer inspired by the rudeness of ancestral warriors, could not allow a pinky finger will shame some men. We created the Antipinky Pint, a glass with a ring in iron and testosterone to prevent that little finger from rising up against men. |
философия | Barbarian, the craft beer inspired by the rudeness of ancestral warriors, could not allow such a calamity. That is why we created a glass with a ring cast in iron and testosterone to prevent that little finger from rising up against men. |
Проблема | Since the beginning of time men have managed to mold the world into a great big rock they use to sculpt their manhood. Not knowing that all that effort would be in vain, since when drinking a beer an insignificant part rises against their will: their pinky finger. |
Результат | Earned media: 1'150,000 2'700,100 barbarians reached Brand preference: +30% Today is the # 1 craft beer in Peru |
Тип медиа | Окружающий |
Длина | |
Исполнительный креативный директор | Ricardo Chadwick |
Заместитель исполнительного креативного директора | Sergio Franco Tosso |
Заместитель арт-директора | Luciano Leone |
Арт-директор | Rudy Camones |
Копирайтер | Aldo Silva |
Начальник планирования | Renato Arauco |
Стратегический планировщик | Ricardo Rentería |
Главный продюсер агентства | Vanessa Díaz |
Продюсер агентства | Mafer Galarza |
Директор рабочей группы клиента | Alberto Goachet |
Делопроизводитель | Carolina Solari |
Ретушер | Emilio Llerena |
Other | Josue Montero |
Продакшн Студия | Rebeca |
Аудио | Audiopost |
Дизайн продукта | Eddi Mérida |
Фотограф | René Funk |