Simon has over 15 years of experience in marketing and communications. He made his mark in sponsorship in 2008, when he published the first worldwide study on how to measure sponsorship performance. His “Sponsorship Insight Model” has become an industry standard throughout North America.
Bleublancrouge recruited Simon in 2009, and he quickly moved up the ranks to become President of Bleublancrouge Montreal. He has contributed to the success of a number of brands, including Loto-Québec, PPG-Sico, Bombardier Recreational Products, Cadillac Fairview and Sherlock. His work has been rewarded at the Crea Awards, the Strategy Awards, the Cassies and the Marketing Awards. In 2013, he made Marketing Magazine’s 30 Under 30 list, which recognizes the “Smartest Young Thinkers in Marketing” working in Canada today. In 2015, he co-wrote The Usefulness of Brands, a new approach for fostering lasting relationships between companies and citizens. Today, Simon’s mission is to find innovative ways to grow our clients’ business.