Заголовок | 422 Lifesaving Facebook Films |
Агентство | Try Reklamebyrå |
Кампания | 422 Lifesaving Facebook Films |
Рекламодатель | Norwegian Red Cross |
Бренд | Red Cross First Aid |
Posted | Ноябрь 2019 |
Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
История | While waiting for the ambulance, knowing CPR can mean the difference between life and death. By using statistics, a new digital production method and maximizing the potential in local facebook ads, Norwegian Red Cross created 422 unique and geo-targeted films, each adjusted to the waiting time for an ambulance in Norway's 422 districts.Each film show a family man suffering from a heart attack, and his wife's desperate fight to keep him alive while waiting for the ambulance. But the waiting time in each film match the waiting time for an ambulance - where you are when you see it. |
Тип медиа | Социальные медиа |
Креативная команда | Caroline Riis |
Креативная команда | Eirik Sørensen |
Консультант | Sven Jensen |
Менеджер проекта | Vilje Mohn |
Директор | Andreas Bombom Lisberg |
Разработчик | Magnus Bergman |
Продюсер цифрового формата | Andreas Roel Vevle |
Управляющий производством | Joachim Joachimsen |
Продюсер | Johanne Lund |
Фотограф | Eirik Skarstein |
Звукорежиссер | Kim Jensen |
Digital Advisor | Pål Schultz |
Film Technical | Morten Holthe Hanssen |
Послепроизводственный этап | Kyrill Dementiev |
Visual Identity | Terje Johnsen |
Дизайнер | Nicklas Hellborg |
Client Responsible | Jon Vilhelm Aasgård |
Client Responsible | Malin Gylvik |