Заголовок | Eat Your Tweet |
Агентство | CLM BBDO |
Кампания | Eat Your Tweet |
Рекламодатель | Continental foods |
Бренд | Liebig |
Дата первой трансляции/Публикации | 2019 / 12 |
Бизнес сектор | Супы, фарш, приготовленные соусы |
История | In September 2019, French TV aired a prime time report on industrial soups. Hidden sugars, additives, artificial flavours – 6M French people discovered the reality of what they eat. The report concerned all brands but Liebig, France’s leading brand of soups, had the most reason to worry about the backlash. French people were promising a boycott - a potential disaster because, that October, Liebig was launching a new line of 100% natural soups, and that would be difficult to sell with this negative buzz. |
Тип медиа | Социальные медиа |
Длина | |
Креативный директор | Benjamin Dessagne |
Креативный директор | stephane santana |
Copywriter / Art Director | Ronan Coursin |
Copywriter / Art Director | Damien Veillet |
Арт-директор | Francis Pluntz |
Руководитель ТВ | Isabelle Darroman |
Директор по стратегическому планированию | Corentin Monot |
Account Manager Director | Meigge Sauvaget |
Account Manager Director | Ani Radonova |
Руководитель группы по связям с рекламодателями | Antoine Victor |
Продюсер | Pierre Boudin |
Послепроизводственный этап | Laurianne Fréguin |
Стратегический планировщик | Bastien Beuriot |
Стратегический планировщик | Margaux GRENOUILLOUX |
Head of Social Media | Fabio Iazzetta |
Консультант по соц. сетям | Youcef BOUALEM |
Communication and PR Manager | Marion Weill-Collange |
Influencer Manager | Fanny SACHOT |