Заголовок | Goodness Feeds Greatness With Mavin Khoo |
Агентство | BBDO Malaysia |
Кампания | Go For Greatness |
Рекламодатель | Fonterra Brands |
Бренд | Fernleaf |
Дата первой трансляции/Публикации | 2017 / 9 |
Бизнес сектор | Молоко и продукты на основе молока |
История | The campaign was built on the insight that while Malaysians often have a desire for greatness, many are held back by societal pressures to conform and stay in line. Fernleaf’s new “Go For Greatness” campaign thus aims to inspire people to look away from the discouraging voices outside, and focus on the goodness from home to fuel their pursuit of greatness. To bring this message to life, BBDO Malaysia worked with PRS productions to create two films based on real stories of Malaysians who overcame great challenges to achieve greatness. The first film features Mavin Khoo and his struggle to become a world-renowned dancer, teacher, and choreographer. Today, Mavin remains one of the few male Bharatanatyam soloists, with numerous performances around the world. |
Тип медиа | Телевидение |
Длина | |
Исполнительный креативный директор | VJ Anand |
Продакшн Студия | PRS productions |
Директор по маркетингу | Karen Ong |
Главный управляющий | Farrah Harith McPherson |
Креативный директор | Lee Tak Shune |
Креативный директор | Julian Yap |
Копирайтер | Deborah Woong |
Продюсер | Nisha Khirudin |
Директор рабочей группы клиента | Hugo Pacheco |
Специалист по работе с заказчиками | Khalida Kamaludin |