Заголовок | Brothers |
Агентство | Rethink Communications Inc. |
Кампания | Stranger's Voice |
Рекламодатель | Procure |
Бренд | Branch Out Neurological Foundation |
Posted | Ноябрь 2017 |
Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
История | To simulate the effects of Alzheimer’s, we handed out custom phone cards for people to call friends and family anywhere in the world for free. What they didn’t realize was that their call was being routed through a hacked VoIP phone server which modulated their voice to make them sound unrecognizable to the person they were calling. At the end of the conversation, they received a pre-programmed voice message and text which let both parties know they just experienced how Alzheimer’s turns loved ones into strangers. They were also encouraged to visit the Branch Out Neurological Foundation website to learn more about Alzheimer’s research and to donate. With permission, we used some of the conversations in 60 second PSA radio spots. |
Тип медиа | Радио |
Креативный директор | Aaron Starkman |
Креативный директор | Dré Labre |
Креативный директор | Ian Grais |
Креативный директор | Chris Staples |
Арт-директор | Jake Bundock |
Арт-директор | Joel Holtby |
Копирайтер | Andrew Chhour |
Продюсер | Heather Blom |
Продюсер цифрового формата | Todd Harrison |
Разработчик | Ken Malley |
Продюсер печати | Narine Artinian |
Продюсер | Kat Stewart |
Креативный директор | Dustin Anstey |
Engineer Developer | Ryan Chalmers |
Делопроизводитель | Scott Lyons |
Продакшн Студия | Vapor RMW |