| Заголовок | Master Piece |
| Агентство |
Edelman
|
| Кампания |
Master Piece
|
| Рекламодатель |
Microsoft
|
| Бренд |
Xbox
|
| Posted | Ноябрь 2022 |
| Бизнес сектор | Видеоигры/Приставки
|
| История | Outside the gaming world, gaming is not considered to be high culture – it’s something you do to pass time.We knew Halo Infinite was not only worth the wait, but that it was a work of art. It was a masterpiece – with Master Chief at the center – belonging in the finest museums. So why not put it there?Together with acclaimed artist Iva Troj, we created a 6x3 metre, renaissance, oil-on-canvas painting. Filled with hints and hidden references (easter eggs) about the new game and Halo culture for true Halo fans.Our Halo Infinite Master Piece was displayed at Saatchi Gallery in London and The Carrousel du Louvre in Paris.To launch the Master Piece across earned and owned channels we created a film that reveals the epic painting on the gallery wall in one continual pull-back, accompanied by a live choir singing the Halo theme. |
| Проблема | Halo Infinite is a visual masterpiece, belonging in the finest museums.So Xbox and artist Iva Troj put it there. |
| Тип медиа |
Веб-фильм
|
| Regional Chief Creative Officer |
Mattias Ronge
|
| Regional Chief Creative Officer |
Stefan Ronge
|
| Исполнительный креативный директор |
Jamie Cordwell
|
| Ассоциированный креативный директор |
John Wilds
|
| Ассоциированный креативный директор |
Thiago Campos
|
| Ассоциированный креативный директор |
Eiji Kozaka-Cavalcanti
|
| Менеджер проекта |
James Donovan
|
| Associate Client Director |
Amy Dyson
|
| Руководитель производства |
Emilie Verlander
|
| Продюсер |
Leila Maktari
|
| Social Lead |
Adam Jenkins
|
| PR |
Will Beckett
|
| Marketing Lead |
Sam Bateman
|
| Brand Communications Manager |
Rose Buahin
|
| Communications Manager |
Paul Almond
|
| Художник |
Iva Troj
|