Toblerone - "Kenneth"

Le Pub

Le Pub Milan , Italy

2182

Бренд: Toblerone
Страна: Italy

Рекламодатель: Mondelez International

Заголовок	Kenneth
Агентство	Le Pub
Кампания	The Love Is Worth It
Рекламодатель	Mondelez International
Бренд	Toblerone
Posted	Февраль 2023
Бизнес сектор	Шоколад, батончики, конфеты, жевательная резинка
История	For this year’s Valentine’s Day, the world-famous Swiss chocolate brand Toblerone, known for its distinctive shape, launches their new, online exclusive bar “The Pink Limited Edition” and the “Valentine’s Collection” with an online activation and a surprising twist on how to approach love. In 2022 the term situationship peaked as a trend search on Google and so far has gathered more than two billion views only on Tik Tok, just as proof of a new tendency and attitude towards dating. Relationships, in fact, can be unpredictable, especially at the first stage. Toblerone’s Valentine’s Day campaign urges people to dive into relationships without worrying about where they might lead. Ideated in partnership with creative agency Le Pub Amsterdam, the campaign's online activation, “The Love Insurance”, has a clear goal and light-hearted claim: “No matter how your relationship goes, love is worth it.” A joyful encouragement to go out and give love a chance with a special gift and jovial insurance even if your situationship will not last. To get your ‘Love Insurance’, chocolate lovers can head to Toblerone.co.uk and purchase the limited edition bar of chocolate which comes with its own insurance. If the relationship doesn’t last, all they need to do is register the purchase with @TobleroneUK on Instagram and they will be sent a voucher to redeem online, meaning they still get to enjoy a bar of Toblerone – even if their partner hasn’t turned out to be the one! Whether it’s forever-ever, a long while, or just a few days, love is love. It is always worth it, but it doesn’t always work out. The campaign was photographed by Ilka & Franz, an award-winning photography and directing duo based in London. Their work blurs the lines between disciplines as they apply their aesthetic and humour to still life, portraiture, film, and animation. For Toblerone, it was the perfect choice to highlight the pop and vibrant colours of the brand's Valentine's Day palette and translate them into a subtle touch of soap opera aesthetic. The campaign will be launched on social media and Out-of-Home in the UK.
Тип медиа	Социальные медиа
SVP Global Brands	Mie-Leng Wong
Senior Global Director	Jonathan McCarthy
Global Equity and Activations Manager	Justyna Biernat-Daszuta
Global DTC Ecommerce Lead	Tom Slade
Sr Brand Manager	Kathryn L Tesch
Digital Experience Lead	Derren Valydon
DTC Ecommerce Lead	Bharat Talwar
Jr Brand Manager	Claire Kamara
Global CEO	Milos Obradovic
Главный креативный директор	Milos Obradovic
Associate Creative and Design Director	Valentino Borghesi
Ассоциированный креативный директор	Geo Joseph
Ассоциированный креативный директор	Stefano Zanoni
Senior Copywriter	Katharina Haller
Арт-директор	João Araújo
Global Client Service Manager	Alessandra Sabbione
Global Account Manager	Irina Krasovskaia
Head of Digital Production	Vittorio Cafiero
Закупщик художественного оформления	Caterina Collesano
Стратегический директор	Roberta Remigi
Стратегический директор	Junior Planner
Director of Communications	Shane Roche
Директор социальных медиа	Ali Hares
Фотограф	Ilka & Franz
Продюсер Продакшн Студии	Nicola Morino
Продюсер Продакшн Студии	Manuela Russo