Заголовок | Disappearing Persons |
Агентство | BWM isobar |
Кампания | Disappearing Persons |
Рекламодатель | Queensland Police |
Бренд | Queensland Police |
Posted | Апрель 2018 |
Бизнес сектор | Правительство и другие органы |
философия | The ‘Disappearing Persons’ campaign transformed the way Queensland Police protect missing persons in their vast state. Together with the behaviour change team at Cox Inall Change, BWM Dentsu created a new tool to help Queensland police find missing persons, with the general public playing a vital role. Harnessing the power and impermanence of Snapchat to create fresh urgency around images of missing teenagers. At time of writing, 94% of alerts have assisted in a missing person being found. |
Тип медиа | Анализ ситуации |
Длина | |
Главный креативный директор | Rob Belgiovane |
Исполнительный креативный директор | Amy Hollier |
Associate Executive Creative Director | Phil van Bruchem |
Creative Director | Chris Andrews |
Копирайтер | Tom Opie |
Арт-директор | Chris Plummer |
Account Manager | Eleanor Mcleod |
Account Executive | Ellen Donald |
Communications Planning Executive | Patrick Bell |
Digital Planner | Mac Wright |
Agency Producer | Sonia Mclaverty |
Film Production Company | Guilty, Melbourne |
Director | Christopher Tovo |