Костюмы / Стилист
at
Twenty Twenty
| Заголовок | We all Make London 1 |
| Агентство | The Elephant Room |
| Кампания | We all Make London |
| Рекламодатель | N/A |
| Бренд | Greater London Authority X Mayor of London |
| Дата первой трансляции/Публикации | 2023 / 11 |
| Бизнес сектор | Пункты назначения (Страны и места) |
| философия | London’s diversity is its greatest strength, which is why the Mayor of London, Sadiq Khan and the Greater London Authority have launched a new campaign to celebrate the capital’s diversity, promote mutual respect and foster a sense of belonging for all in the capital. At the centre of The Elephant Room’s campaign, London for Everyone, are 2 films that demonstrate how London’s multiculturalism adds value to the city. The first film features Londoners from different backgrounds and faiths together with footage of city life, from parks to pigeons, creating the rich tapestry that makes the city so special. We all make London, is a message of hope, encouraging all Londoners to respect and embrace each other's differences. In the second film, we see a diverse range of Londoners from North, South, East and West, alongside the words ‘From India, Poland, Nigeria, to Hillingdon, Ladbroke Grove, Hackney’, signed off with We All Make London. The Elephant Room’s strategy was to make Londoners from a range of backgrounds visible, celebrating the unique contribution that every one of them makes to the vibrancy and diversity of life in London. The campaign aims to help all communities understand that anyone who chooses to make the city their home can belong there. In addition to the films, an OOH campaign across TFL and on London’s streets shares vibrant images of everyday Londoners from all different parts of London, along with copy signalling their background and where in London they live, signed off with “We All Make London.” The campaign breaks on the Mayor of London’s channels this week, with media support starting Friday 24th November. The roll-out continues with partnerships with many of London’s sport clubs, including Crystal Palace, QPR and Harlequins. City Hall worked closely with different communities in London to help create the authentic campaign that builds up a sense of belonging. The campaign shows that migrants – who make up one in three Londoners - get the chance to thrive/ feel welcome/ feel valued, our communities, culture and economy can only benefit. |
| Тип медиа | Digital |
| Длина | |
| Креативный директор | Nina Taylor |
| Head of Design | Khutina Griffiths |
| Директор рабочей группы клиента | Rhea Manuel |
| Продюсер | Benjamin Opoku |
| Talent Coordinator | Michaela Stewart |
| Talent Management | Daniel Temitayo |
| Videographer | Dominik Binneger |
| Производство фото | Twenty Twenty |
| Фотограф | Serena Brown |
| Assistant Photographer | Callum Su |
| Digital Tech | Nathan Perkins |
| Костюмы / Стилист | Naomi Hodgkin |
| Hair and Makeup | Blessing Kambanga |
| Исполнительный продюсер | Frede Spencer |
| Управляющий производством | Kelvin Webb |
| Помощник производства | Kate Hook |
| Driver | Edmund Asare |
Больше работы
СМОТРЕТЬ ВСЕWe all Make London 2
- БРЕНД:
- Greater London Authority X Mayor of London
- АГЕНТСТВО:
- The Elephant Room
We all Make London
- БРЕНД:
- Greater London Authority X Mayor of London
- АГЕНТСТВО:
- The Elephant Room
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- БРЕНД:
- AI Bots
- АГЕНТСТВО:
- Mother London