| Заголовок | NXT LVL |
| Агентство | FCB Canada |
| Кампания | NXT LVL |
| Рекламодатель | BMO |
| Бренд | BMO |
| Posted | Ноябрь 2022 |
| Бизнес сектор | Банки, финансы, законодательство и страхование |
| История | BMO needed to connect with a generation of potential customers that actively ignores them – gamers. This target is notoriously unreceptive to banks, so showing up authentically was essential. To connect with skeptical and savvy gamers, BMO launched a first-of-its-kind communications platform on the world's number one streaming platform: Twitch. With content that intersected both gaming culture and personal finances, and answering questions and sharing tips on topics like monetizing gaming, homeownership, and budgeting, BMO's NXT LVL helped gamers level up in gaming and finances.By launching a first-of-its-kind communication platform on Twitch, with content that intersects gaming culture and personal finances, BMO changed the gaming community's opinion of what a bank can be and reimagined where and how consumers engage with a bank. All this despite the objections of Twitch, who recommended against a bank creating a Twitch channel. |
| Проблема | The Bank of Montreal (BMO) is a Canadian multinational investment bank and financial services company. |
| Тип медиа | Digital |
| Главный креативный директор | Nancy Crimi-Lamanna |
| Исполнительный креативный директор | Andrew MacPhee |
| Исполнительный креативный директор | Jeremiah McNama |
| Арт-директор | Hussein Rumaithi |
| Копирайтер | Patrick Gravel |
| Главный управляющий | Tracy Little |
| Group Account Director | Jessica Lax |
| Integrated Production Director | Maia Spetter |
| Управляющий директор | Tim Welsh |
| Директор по стратегии | Shelley Brown |
| Стратегический директор | Stephanie Gyles |
| Восприятие пользователем | Lara Goldsmith |
| Broadcast Producer | Tania Overholt |
| Продакшн Студия | Unified Content |
| Исполнительный продюсер | Michi Lepik-Stahl |
| Директор | Tom Feiler |
| Оператор-постановщик | TJ Derry |
| Оператор-постановщик | Adam Madrzyk |
| Редактор | Peter Miller |
| Креативный директор | Mike Kotevitch |
| Копирайтер | Caleb McMullen |
| Директор рабочей группы клиента | Hailey Scott |
| Content Strategy | Daisy Qin |