Awards Manager
at
Saigon Filmes
| Заголовок | Foamy Haircut |
| Агентство | Africa |
| Кампания | Foamy Haircut |
| Рекламодатель | AB Inbev |
| Бренд | Brahma Beer |
| Дата первой трансляции/Публикации | 2021 / 11 |
| Бизнес сектор | Алкогольные напитки |
| философия | The style of play, the jersey’s number, a different boot...there are several ways to recognize a player on the field, but in Brazil, one of the most striking and remembered by fans is the haircut. A mohawk, a high topknot or even a few head designs have always gained popularity. But a new fashion on the lawns had yet to come. Brahma beer's smoothness is unmatched by any competitor - so much that it’s even called Brahmoothness. And as the country’s most popular beer and the official sponsor of the greatest soccer teams in Brazil, it decided to enter the field in an unusual way, taking its smoothness where no other beer had taken it before: to the heads of the stars. Inspired by haircuts like Ronaldo’s Cascao, Biro Biro’s Mullets, Ronaldinho’s Headband and many other that represent the smoothness of the Brazilian soccer style, Brahma launched the “Foamy Haircut”, a perfect hairstyle that resembles a glass full of Brahma: golden liquid below and white foam on top. The unusual hairstyle is part of the country’s soccer culture, and fans love to replicate the look of their main idols. It all started with Reinaldo from Sao Paulo FC, then was adopted by music, TV and Instagram celebrities until being featured on the heads of Chelsea's Thiago Silva and Jorginho as they won the UEFA Super Cup - showing off The Foamy Haircut to the world ahead of all other sponsors. The campaign, created by ad agency Africa, was made in partnership with Ariel Franco, a Brazilian famous barber known for his iconic cuts. He has been responsible for bringing the Foamy Hair to the players’ heads and has even created a tutorial for anyone who wants to replicate the look. “Brahma's smoothness is such that it goes beyond beer and goes into the players' heads. Among so many things, the hair of male and female players is something iconic within soccer. Many athletes become idols and are recognized, not only for what they present on the field, but also for their looks. So, in an unusual way, we decided to create the cut that is dictating fashion this decade, all this to bring all of Brahmoothness to people in a different way. As the main partnership between Brazilian soccer and clubs, Brahma is also ready to create trends in a light and relaxed way”, says Marina Raats, Brahma's marketing manager. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Главный креативный директор | Sergio Gordilho |
| Креативный директор | Marcelo Bruzzesi |
| Креативный директор | Alexandre Giampaoli |
| Креативный директор | Pedro Reis |
| Арт-директор | Joao Corazza |
| Копирайтер | Bruno Reis |
| Копирайтер | Júlia Malavazzi |
| Designer | Raphael Santos |
| Специалист по работе с заказчиками | Heloisa Pupim |
| Специалист по работе с заказчиками | Rafael Marques |
| Специалист по работе с заказчиками | Vivianne Santos |
| Медиа-команда | Aga Porada |
| Медиа-команда | Luciana Prado |
| Медиа-команда | Victor Berto |
| Стратег | Aldo Pini |
| Стратег | John Oliveira |
| Продюсер агентства | Rodrigo Ferrari |
| Продюсер агентства | Tais Olhiara |
| Продюсер агентства | Ian Inglez |
| Продюсер агентства | Patrícia Gaglioni |
| Директор | Camila Cornelsen |
| Креативный директор | Juliana Leite |
| Креативный директор | Lica de Souza |
| Креативный директор | Fernando Alonso |
| Креативный директор | Isabela Levy |
| Креативный директор | Thays Miranda |
| Креативный директор | Caio Rodrigues |
| Креативный директор | Theo Etlin |
| Специалист по работе с заказчиками | Amanda Maia |
| Специалист по работе с заказчиками | Amanda Maia |
| Специалист по работе с заказчиками | Luiza Lima |
| Специалист по работе с заказчиками | Luiza Lima |
| Специалист по работе с заказчиками | Amanda Maia |
| Медиа-команда | Caroline Richa |
| Специалист по работе с заказчиками | Luiza Lima |
| Медиа-команда | Samuel Teles |
| Медиа-команда | Amanda Santana |
| Специалист по работе с заказчиками | Amanda Maia |
| Медиа-команда | Bruno Gregorut |
| Стратег | Quentin Mahé |
| Стратег | Quentin Mahé |
| Стратег | Quentin Mahé |
| Специалист по работе с заказчиками | Luiza Lima |
| Стратег | Mariana Crepaldi |
| Продюсер агентства | Carmen Castillo |
| Продюсер агентства | Vanessa Lima |
| Стратег | Quentin Mahé |
| Продюсер агентства | Vanessa Lima |
| Продюсер агентства | Vanessa Lima |
| Редактор | Carlos Sperancolo |
| Продюсер агентства | Vanessa Lima |
| Редактор | Carlos Sperancolo |
| Редактор | Carlos Sperancolo |
| Редактор | Thiago de Oliveira Asturiano Jordao |
| Редактор | Carlos Sperancolo |
| Редактор | Thiago de Oliveira Asturiano Jordao |
| Редактор | Thiago de Oliveira Asturiano Jordao |
| Менеджер проекта | Beatriz Stalchmidt Marques |
| Исполнительный директор | Marcela Sutter |
| Редактор | Thiago de Oliveira Asturiano Jordao |
| Executive Production | Sami Smidi |
| Executive Production | Sami Smidi |
| Executive Production | Sami Smidi |
| Executive Production | Sami Smidi |
| Музыкальный руководитель | Roberto Coelho |
| Музыкальный руководитель | Kito Siqueira e Hurso Ambrifi |
| Музыкальный руководитель | Kito Siqueira e Hurso Ambrifi |
| Музыкальный руководитель | Kito Siqueira e Hurso Ambrifi |
| Музыкальный руководитель | Kito Siqueira e Hurso Ambrifi |
| Музыкальный руководитель | Thiago Colli |
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