Kauê Barbosa
Sr Creative Art Director Freelancer at AKQA
São Paulo , Brazil
ЗаголовокElden Fake News
Агентство
Кампания Elden Fake News
Рекламодатель Budapest Business Journal
Бренд Budapest Business Journal
Дата первой трансляции/Публикации 2023 / 1
Бизнес сектор Газеты, журналы, книги
История Fake news have a negative effect on our societies and destroying economies and businesses, too.Budapest Business Journal – being one of the most trusted and informed business magazines in Eastern Europe – wanted to educate the next generation of decision-makers and business men about the problem of fake-news, and the importance of fact-checking.We launched a campaign to raise awareness about the dangers of fake news, and to emphasize the importance of fact-checking when it comes to media consumption.We used the extremely popular game, 'Elden Ring' as a communication platform to make players realize the dangers of fake-news in an immersive in-game experience.The game allows players to leave messages on the ground thus helping others to find hidden paths.However, this feature creates opportunity for the trolls to deceit the community.We invited popular gamers and streamers to fact-check information within the game, so they can alert other players to avoid the most popular fake messages left behind.Their playing were recorded and shared in social media channels as well.
Тип медиа Анализ ситуации
Длина
Главный креативный директор
Главный креативный директор
Креативный директор
Senior Art Director
Ассоциированный креативный директор
Копирайтер
Копирайтер
Копирайтер
Арт-директор
Арт-директор
Директор рабочей группы клиента
Директор по обслуживанию клиентов
Дизайнер
Специалист по работе с заказчиками
Менеджер по рекламе

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