| Заголовок | Save Classic Blue |
| Агентство |
White Rabbit
|
| Кампания |
Save Classic Blue
|
| Рекламодатель |
WWF
|
| Бренд |
WWF
|
| Дата первой трансляции/Публикации |
2019 / 12
|
| Бизнес сектор | Окружающая среда и животные
|
| История | Pantone's Classic Blue made us realize the dramatic absence of this basic and essential colour in our lives.Using the format of Pantone's Color of the Year, we introduced the panorama of one of the most polluted cities: Beijing.To support our campaign, we produced posters printed on a special material that absorbs air pollution. |
| философия | The Pantone Colour Institute announced the Classic Blue as the Colour of the Year for 2020. However, this colour reminds us of a bigger problem: the global issue of air pollution. Since carbon emissions in urban centres have increased dramatically, air pollution affects our lives in a number of ways. Not only painting our blue sky to smokey grey – but altering the whole ecosystem's basic functions, too. The posters are created in a way that they are actually able to absorb pollution from the air. |
| Тип медиа |
Печать
|
| Главный креативный директор |
Istvan Bracsok
|
| Главный креативный директор |
Levente Kovacs
|
| Креативный директор |
André Felix
|
| Креативный директор |
Luis Paulo Gatti
|
| Ассоциированный креативный директор |
André Nunes Bueno
|
| Senior Art Director |
Marcos Mendes Tanaka
|
| Арт-директор |
Kauê Barbosa
|
| Junior Art Director |
Pedro Perevalo
|
| Копирайтер |
Levente Kovacs
|
| Копирайтер |
Michael Mrakovcic
|
| Копирайтер |
Adam Lenart
|
| Фотограф |
Wade Tregaskis
|
| Директор по обслуживанию клиентов |
Levente Balint
|
| Директор рабочей группы клиента |
Beata Stumpf
|
| Senior Account Manager |
Lilla Katona
|
| Head of Communications |
Csaba Klacsan
|
