The Times of India - "Chennai Times"

Wunderman Thompson South Asia

Wunderman Thompson South Asia Mumbai, India

11781

Бренд: The Times of India
Страна: India

Рекламодатель: The Times of India

Заголовок	Chennai Times
Агентство	Wunderman Thompson South Asia
Кампания	Flirt with Your City Rap
Рекламодатель	The Times of India
Бренд	The Times of India
Дата первой трансляции/Публикации	2018 / 6
Бизнес сектор	Газеты, журналы, книги
История	The Times of India launches an engaging brand campaign for TOI’s metro supplements (TIMS) esp. Bombay Times, Delhi Times, Gurgaon Times, Chennai Times, Bangalore Times and Calcutta Times titled ‘Flirt with your City’. The campaign aims to communicate its strengthened content and reinforce its positioning as the one-stop-destination for all news and gossip of city’s bustling social life and everything related to city’s popular (pop) culture.
философия	Over last few months, the brand has amplified its hyperlocal news coverage, youthful visual narratives, impactful content pointers and has brought in more exhaustive coverage across the content pillars of cinema, celebrities, food, fitness, fashion, campus, relationships, music related topics. Conceptualized by JWT India, the brand campaign is set to communicate the spicier, buzzier, trendier content proposition to its readers. The insight for this campaign comes from a simple observation- we are in a relationship with the city we choose to live in; sustained by many shared interests, shared progress and shared quality of life. But, over time city-dwellers get happy in their cocoons and self-imposed geographic confines, that inhibit their enjoyment of the city they live in. We resign to tried and tested outlets of entertainment, that restricts our exploration of the city’s pop-culture. It is time to re-kindle this romance with the city by updating our readers about the emerging daily hub for all that city-buzz, from waterholes to hunger zones, for party animals and artists and activists and everything that makes your city your city. And, because every relationship needs thrill to thrive and shared values to sustain, TOI’s metro supplements (TIMS) urge you to ‘Flirt with your city’. A city is not all about the chaos, hustle-bustle. It’s about discovering unknown facets, dive deeper into its culture, food, rituals, places, conversations and more. The films are the quirky re-telling of each city. What is it that makes one so uniquely different from the other? This is a story of pride, idiosyncrasies and how it is expressed and told through the campaign #FlirtWithYourCity. The ambition for this campaign is to create a dynamic anthem for each city driven by its unique pop-culture with the TOI’s Metro Supplements (TIMS) at the centre of it all. The narrative of the campaign uses Rap as the soundscape that draws from the rituals of each city, sounds of the city surroundings and edgy lyrics as the film wears a city avatar. The campaign is launched as a series of short films that portray their respective city’s nuances and showcases many celebrated names for their respective city like Deepika Padukone, Katrina Kaif, Vijendra Singh, Prosenjit Chatterjee, Rituparna Sengupta, Abir Chatterjee, Shruti Haasan, R Madhavan, Kiccha Sudeep, Aindrita Ray, Danish Sait, Sanjeev Kapoor and many others. The film has been conceptualized by JWT India, and created by Rawshark Films. The foot-tapping music is created by Dhruv Ghanekar, which brings together the soul and quirk of each city.
Тип медиа	Digital
Длина	95 seconds
Больше информации	http://flirtwithyourcity.com/
Storyboard Artist	Rajendra Bagate
Класс	Navin Shetty
Главный креативный директор	Senthil Kumar
Смеситель	Joseph George
National Planning Director	Pinaki Bhattacharya
Senior Vice President	Pinaki Bhattacharya
National Creative Director	Sambit Mohanty
Управляющий партнер	Joy Chauhan
Senior Vice President	Joy Chauhan
Директор по стратегии	Bindu Sethi
Offline	Priyank Premkumar
Директор	Aloke Shetty
Продюсер	Namrata Vankudre
Музыка	Dhruv Ganekar
Вокальный	Brodha V
Представитель художника	Arpan Peter
Additional Production	Gaurav Godkhindi
Executive Production	Malita
Оператор-постановщик	Sam Mohan
DOP Assistant	Abhishek Srivastava
Помощник директора	Suhaib
2nd Unit DOP	Amit Surendran
3rd Unit Director	Chintan Pokkar
1st AD & DA	Harsha MG
Additional Camera	Sajid Nazar
Intern	Akshay Kukreja
Линейный продюсер	Sanaullah Khan
Line producer Assistant	Swapnil Mote
Линейный продюсер	Nilma and Abhineet
Line producer Assistant	Ramesh Babu
Gimble	Tapan
Отдел искусств	Varadaraj
Стилист продуктов питания	Sarab
DIT	Jitendra Yadav
Office Support	Ranga and Bikram
Offline Assistant	Prakash Pakked
Post Supervisor	Jay Apte
Post Assistant	Urmi
Online Artist	Sebastian Narsing
Online assistant	Satya and Tasneem
Анимация	Fahad
Графика	Aditya Vipparthy
Анимация	Ranveer
Анимация	Nitin Patel
Графика	Jayakumar J
Графика	Prajeesh
Анимация	Rajiv Eipe
Директор	Sanjeev Bhargava
Вице-президент (ВП)	Sumeli Chatterjee
Associate General Manager	Alexander Valladares
Deputy Managing Director	Nikita Fernandes
Креативный директор	Amish Sabharwal
Senior Vice President & Exec Business Director	P. Sridharan Iyer
Директор по обслуживанию клиентов	Mudit Trivedi
Associate Vice President	Mudit Trivedi
Директор рабочей группы клиента	Amrita Hazari
Директор по стратегическому планированию	Shweta Khosla
Вице-президент (ВП)	Shweta Khosla
Продакшн Студия	Rawshark Films
Музыка	Wah wah Music
Продакшн Студия	Slurp Studio
Продакшн Студия	Yellow Umbrella
Послепроизводственный этап	Nube
Послепроизводственный этап	Famous
Travel	Vaibhav Tours