Заголовок | Changes |
Заголовок (оригинальный язык) | MUDANCAS |
Агентство | AlmapBBDO |
Кампания | Changes |
Рекламодатель | Kiss FM |
Бренд | Kiss FM |
Дата первой трансляции/Публикации | 2020 / 2 |
Бизнес сектор | ТВ/Радио программы и станции |
История | Little changes can have big meaning – that’s what happened in the careers of many major rock stars. Inspired by their transformations, Kiss FM is in for a change, too: now, they’re broadcasting from 92.5. Created by AlmapBBDO, the campaign behind this transition makes it clear that changes can be more surprising than you might imagine – as long as you stay true to your essence. Inspired by real examples from music history, the short “Changes” runs through a few of the stories that changed rock forever. Like Queen, for example, when they fired the manager who didn’t believe in the potential of “Bohemian Rhapsody,” a song that became one of rock’s greatest hymns. In the end, “Changes” shows that, even from its new spot on the dial, Kiss FM remains as original as always. |
Тип медиа | Digital |
Длина | |
Главный креативный директор | Luiz Sanches |
Исполнительный креативный директор | Marcelo Nogueira |
Креативная команда | Pedro Arvati |
Креативная команда | Vitor Rolim |
Agency Liaison | Ana Carolina Manfio |
Agency Liaison | Nathalia Chaves |
Agency Liaison | Felipe Elias Oliveira |
Agency Liaison | Maysa Oliveira |
Видеосредства реального времени | Léo Damasceno |
Видеосредства реального времени | Diego Villas Boas |
Производство аудиофонограмм | Raw Audio |
Композитор | Hilton Raw |
Liaison | Carol Peternelli |
Liaison | Fernanda Costa |
Координатор | Robério Barbosa |
Голос | André Arteze |