Football Assoicaiton of Iceland - "Fyrir Ísland - A new identity for the Icelandic national football teams"

Brandenburg Reykjavík, Iceland

Премии

1218

Бренд: Football Assoicaiton of Iceland
Страна: Iceland

Рекламодатель: The Football Association of Iceland

Заголовок	Fyrir Ísland - A new identity for the Icelandic national football teams
Агентство	Brandenburg
Кампания	Fyrir Ísland - A new identity for the Icelandic national football teams
Рекламодатель	The Football Association of Iceland
Бренд	Football Assoicaiton of Iceland
Posted	Декабрь 2020
Бизнес сектор	Спортивные команды, спортивные мероприятия
История	As our national teams progressed, the straightforward ball-and-flag approach of the old badge fell short, disconnected to the country’s image and the team’s spirit.The idea was to go from a generic ball-and-flag FA badge to a unique and modern identity, rooted in Iceland’s culture and heritage.Icelanders are storytellers at heart and the new crest honours that tradition with the old story of our Landvættir, the four guardian spirits of Iceland, which have protected the island since the first settlers. With their own different attributes, they are the passionate symbol of team spirit and unity needed for our national teams.The crest interweaves the creatures into one whole to further emphasise the unity. They can also stand together as individual icons which provides newfound range of merchandise and flexibility.A film was released on the launch day and followed up with a landing page with further explanations.
Тип медиа	Индивидуальность корпорации/бренда
Креативный директор	Hrafn Gunnarsson
Ассоциированный креативный директор	Dóri Andrésson
Копирайтер	Bragi Valdimar Skúlason
Анимация / 3D	Eyrún Eyjolfsdóttir
Директор	Hannes-Thor Halldórsson
Фотограф	Sveinn Speight
Главный исполнительный директор (CEO)	Ragnar Gunnarsson
Специалист по работе с заказчиками	Raquel Díaz Cepero
Графический дизайнер	Thorgeir Blondal
Графический дизайнер	Gudmundur Pétursson
Иллюстратор	Ásgeir Jón Ásgeirsson