Заголовок | Jukebox_Spotify |
Brief | To celebrate the Big Mac's 50th anniversary in 2018, 50 illustrators and designers from around the world re-interpreted the iconic burger on 50 different posters. They show key differences between 1968 and 2018. The various executions use model building, screen printing, photocopying, many different styles of typography, 3D design, vector design and even programming to make each ad a unique piece of art. |
Агентство | TBWA\Chiat\Day New York |
Кампания | 50 Years of Big Mac |
Рекламодатель | McDonald's |
Бренд | McDonald's |
Posted | Ноябрь 2019 |
Бизнес сектор | Рестораны и кафе быстрого приготовления |
История | To celebrate the Big Mac's 50 years’ anniversary in 2018 we let 50 illustrators and designers from around the world re-interpret the iconic build-up of the Big Mac on 50 different posters. They all show the most popular and common things that have changed between 1968 and 2018. The executions vary and use model building, screen printing, photocopying, many different styles of typography, 3D-Design, Vector-Design and even programming to make each ad a unique piece of art. |
Тип медиа | Печать |
Holding Company | Omnicom Group |
Продакшн Студия | EG+ |
Media Agency | OMD |
Исполнительный креативный директор | Manuel Wenzel |
Креативный директор | Bruce Roberts |
Арт-директор | Frédéric Nogier |
Копирайтер | Felix Freese |
Директор по маркетингу | Aglaë Strachwitz |
Иллюстратор | Chris Rowson |
Иллюстратор | Alex Trochut |
Global Chief Creative Officer | Chris Garbutt |
Копирайтер | Tizian Walti |
Арт-директор | Angelo Sciullo |
Продюсер агентства | Vivian Lee |
Продюсер агентства | Junior Art Director |
Копирайтер | David Voges |
Продюсер агентства | Seokmin Hong |
Иллюстратор | John Smith |
Иллюстратор | Oleg Grishin |
Иллюстратор | Eric Groza |
Иллюстратор | Gigi Lee |
Иллюстратор | Helga Fresh |
Director of Design | Mark Sloan |
Арт-директор | Joao Pereira |
Иллюстратор | Hendrik Everaerts |